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Consuming Japan : Popular Culture and the Globalizing of 1980s America - (Paperback)

Consuming Japan : Popular Culture and the Globalizing of 1980s America -  (Paperback) - image 1 of 1

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This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world?


From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century.
Number of Pages: 276
Genre: History, Social Science, Business + Money Management
Sub-Genre: Globalization
Series Title: Studies in United States Culture
Format: Paperback
Publisher: Univ of North Carolina Pr
Author: Andrew C. Mckevitt
Language: English
Street Date: October 9, 2017
TCIN: 53001032
UPC: 9781469634470
Item Number (DPCI): 248-50-9155
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$26.55
MSRPReg: $27.95 Save $1.40 (5% off)
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