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Contemporary Wine Studies : Dancing with Bacchus (Paperback) (Gareth Morgan & Richard Tresidder)

Contemporary Wine Studies : Dancing with Bacchus (Paperback) (Gareth Morgan & Richard Tresidder) - image 1 of 1

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There are few, if any, books which embrace wine studies as a broader field. Yet the purchase and consumption of wine whether in trade or domestic settings has huge anthropological significance and can be seen as a multi-sensory and symbolically rich activity that is underpinned by historical, social, cultural and ethical discourses.

This innovative book fills this void by offering a through critical study of wine from social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice. It achieves this by combining social history and contemporary issues of wine in a democratised market such as how wine has become much more available and affordable, the nature of wine designation and labelling and the different motivations for buying and consuming wine in different geographical regions - whether to get drunk, or as an aesthetic exercise. By doing so it offers new insight into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution.

This timely and significant contribution, offering a holistic and innovative understanding of wine and the wine industry, is a must read for students and scholars in the fields of wine and social science.

There are few, if any, books which embrace wine studies as a broader field. Yet the purchase and consumption of wine whether in trade or domestic settings has huge anthropological significance and can be seen as a multi-sensory and symbolically rich activity that is underpinned by historical, social, cultural and ethical discourses.

This innovative book fills this void by offering a through critical study of wine from social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice. It achieves this by combining social history and contemporary issues of wine in a democratised market such as how wine has become much more available and affordable, the nature of wine designation and labelling and the different motivations for buying and consuming wine in different geographical regions - whether to get drunk, or as an aesthetic exercise. By doing so it offers new insight into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution.

This timely and significant contribution, offering a holistic and innovative understanding of wine and the wine industry, is a must read for students and scholars in the fields of wine and social science.

Number of Pages: 223
Genre: Business + Money Management, Cooking + Food + Wine
Format: Paperback
Publisher: Taylor & Francis
Author: Gareth Morgan & Richard Tresidder
Language: English
Street Date: October 5, 2015
TCIN: 21511447
UPC: 9781138784451
Item Number (DPCI): 247-49-0557
$56.95
MSRPReg: $59.95 Save $3.00 (5% off)

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