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Contextual Innovation Management (Hardcover) (Patrick Van Der Duin)

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Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.

This book explores how contingency influence the management of innovation. Taking the perspective of project leaders, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach.

With references to real-world innovation projects and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

Number of Pages: 240.0
Genre: Business + Money Management
Format: Hardcover
Publisher: Taylor & Francis
Author: Patrick Van Der Duin
Language: English
Street Date: June 30, 2016
TCIN: 51818000
UPC: 9781138920316
Item Number (DPCI): 248-34-5160

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