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Corporate Social Responsibility, Public Relations & Community Development : Emerging Perspectives from

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Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-******-participative communication and corporate social responsibility.

In our globalised environments, knowledge of power, culture and colonial histories that influence and shape business and governance practices are increasingly important. This innovative book connects the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries—Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam— it discusses how PR and CSR discourse are interpreted, communicated and enacted in this diverse region. Taking a thematic approach, this challenging text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity or resistance.

This book will be of interest to Researchers, educators and advanced students in the fields of Public Relations, Communication, Corporate Social Responsibility, Corporate Communications and Southeast Asia.

Number of Pages: 224
Genre: Business + Money Management, Language + Art + Disciplines
Series Title: Routledge New Directions in Public Relations & Communication Research
Format: Hardcover
Publisher: Taylor & Francis
Author: Marianne Sison & Zeny Sarabia-panol
Language: English
Street Date: October 22, 2018
TCIN: 53341799
UPC: 9781138838123
Item Number (DPCI): 248-63-7083
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