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Costovation : Innovation That Gives Your Customers Exactly What They Want and Nothing More - Special

Costovation : Innovation That Gives Your Customers Exactly What They Want and Nothing More - Special - image 1 of 1

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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Edition: Special
Number of Pages: 200
Genre: Business + Money Management
Format: Hardcover
Publisher: Harpercollins Focus
Author: Stephen Wunker & Jennifer Law
Language: English
Street Date: August 14, 2018
TCIN: 53473813
UPC: 9780814439753
Item Number (DPCI): 248-72-1284
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$16.99
MSRPReg: $24.99 Save $8.00 (32% off)
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