Sponsored
COVERGIRL + Olay Simply Ageless 3-in-1 Liquid Foundation with Hyaluronic Complex + Vitamin C - 1 fl oz
$14.99 ($14.99/fluid ounce)
Color205 Ivory
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- REDUCES APPEARANCE OF WRINKLES - The hydrating formula works to reduce the appearance of fine lines and wrinkles
- IMPROVES TONE - Saturates skin with moisture to improve tone, leaving a flawless finish
- HYDRATING FORMULA - Hyaluronic complex and vitamin C deliver firming hydration
- FIND YOUR SHADE - Easily select your shade by number or look at the color chart
- CRUELTY FREE - Rest easy knowing we never test our products on animals
Description
Amplify your natural radiance with a hydrating foundation packed with skincare benefits. Formulated with hyaluronic acid and vitamin C, this anti-aging foundation nourishes skin while reducing the appearance of fine lines and wrinkles. Easily find your shade and use a minimal amount for a sheer finish, or build it up into a full-coverage look.
Suggested Age: Adult Use Only
Health Facts: Contains Vitamin C, Contains Hyaluronic Acid
Color Finish: Satin, Semi-Matte, Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Firming, Wrinkle Reduction, Anti-Aging, Concealing
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
TCIN: 49101873
UPC: 008100100354
Item Number (DPCI): 052-08-1641
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, water/eau, glycerin, talc, dimethicone crosspolymer, acetyl glucosamine, niacinamide, diethylhexyl carbonate, ethylhexyl methoxycinnamate, peg/ppg-18/18 dimethicone, sodium chloride, dimethicone, 1,2-hexanediol, caprylyl glycol, phenoxyethanol, tocopheryl acetate, panthenol, aluminum hydroxide, sodium benzoate, methicone, allantoin, dimethicone/methicone copolymer, peg-10 dimethicone crosspolymer, parfum/fragrance, pentylene glycol, citric acid, fructose, sodium hydroxide, urea, ascorbyl glucoside, benzyl alcohol, camellia sinensis leaf extract, maltose, sodium lactate, sodium pca, trehalose, bht, methylparaben, caramel, glucose, sodium hyaluronate, [may contain/peut contenir:titanium dioxide, iron oxides]' '
Shipping details
Estimated ship dimensions: 4.3 inches length x 1.3 inches width x 1 inches height
Estimated ship weight: 0.1323 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the 240 the same color as the 140 regular foundation
submitted by Llak - 17 days ago
A: Hello! Thank you for choosing CoverGirl. To best assist you with shade matching, we recommend reaching out to our beauty experts. You can give us a call at 1-800-426-8374 or send us a chat via the Contact Us page on our website. We will be more than happy to help you out further.
submitted byTheCoverGirlTeam - 15 days agoBrand expert
Q: Hello! What would be a good concealer color if I she Classic Ivory foundation? Thank you.
submitted by MCAR - 2 months ago
A: Hi there! Thank you for your question. We would recommend trying our Simply Ageless Triple Action Concealer in the shade 320- Classic Ivory. We hope you love it! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 2 months agoBrand expert
Q: Is this foundation matte and is 40 a good age to start using it??
submitted by Maria - 6 months ago
A: Hello! Thank you for your interest in our Simply Ageless 3-in-1 Liquid Foundation. This has a Satin, Semi-Matte buildable finish. Its formulated with hyaluronic acid and vitamin C, which nourishes skin while reducing the appearance of fine lines and wrinkles. You can start to use it at any age! We hope you give it a try. If you have any additional questions or comments, please reach out to us. Please feel free to give us a call at 1-800-426-8374, or you can chat with us via the Contact Us page on our website. We will be more than happy to assist you further.
submitted byTheCoverGirlTeam - 6 months agoBrand expert
Q: Does the Creamy Beige shade have pink undertones? This is what I'm looking for :-) Thanks.
submitted by luvdove - 6 months ago
A: Hi there! Thank you for your question. Yes, the shade Creamy Beige has cool (pink) undertones. We hope you love it! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 6 months agoBrand expert
Q: What face powder would be paired best with this foundation?
submitted by sophers - 9 months ago
A: Hello! Great question. We would suggest our CoverGirl TruBlend Pressed Powder. It’s the perfect way to stay looking flawless all day, every day. It contains special skin-brightening pigments to help make your skin feel silky smooth. To set your look, apply the translucent powder to your entire face or your T-zone after using our Simply Ageless 3-in-1 Liquid Foundation. We hope you give it a try! We encourage you to contact us with any questions. Please feel free to give us a call at 1-800-426-8374, or you can send us an email through the Contact Us page on our website. We will be more than happy to assist you further.
submitted byTheCoverGirlTeam - 9 months agoBrand expert
Q: I am a light olive color, with light highlights. What would be the best shade for me?
submitted by Nancy - 10 months ago
A: Hi there! Thank you for your question. We suggest trying shade 227- Golden Beige. We hope it's perfect for you! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
submitted byTheCoverGirlTeam - 10 months agoBrand expert
Q: Is the Creamy Natural shade darker or lighter than the Classic Ivory? On the website, the Classic Ivory seems darker.
submitted by luckymomma215 - 1 year ago
A: Hi there! Thank you for your question. Shade Creamy Natural is darker than shade Classic Ivory and they both have cool undertones. We hope this helps! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 1 year agoBrand expert
Q: What shade is darker than Simply Ageless + Olay 232 nude beige. When I have a tan 232 is too light. I probably need two shades darker. Help. :)
submitted by Sherry - 1 year ago
A: Hi there! Thank you for your question. One shade darker than 232- Nude Beige is 240- Natural Beige and two shades darker is 242- Medium Beige. We hope this helps! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 1 year agoBrand expert
Q: I am using Classic Ivory. I like the color but it's a little too dark for me. What do you recommend? I have fair skin.
submitted by JS - 1 year ago
A: Hi there! Thank you for trying our CoverGirl Simply Ageless 3-in-1 Foundation. If Classic Ivory is to dark for you we would suggest looking for 205 Ivory, or 200 Fair Ivory. We encourage you to reach out to our CoverGirl team with any questions or try our easy breezy match feature on covergirl.com. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
submitted byTheCoverGirlTeam - 1 year agoBrand expert
Q: Hello: 240 Natural beige is a little too light for my skin tone. What would the slighter darker COOL tones be? Thank you
submitted by Always Dancing - 1 year ago
A: Hi there! Thank you for your question. The next darkest shade in our Simply Ageless 3-in-1 Liquid Foundation with a cool undertone is shade 250 Creamy Beige. You can also take a look at shade 242 Medium Beige if you don't need something quite so dark. This shade has a neutral undertone. We hope this helps! If you have any additional questions, we invite you to reach out to our team at 1-800-426-8374. It would be our pleasure to assist you further!
submitted byTheCoverGirlTeam - 1 year agoBrand expert
COVERGIRL Simply Ageless Cosmetic Collection
About the collection
Ageless has never been more effortless! Simply Ageless makeup from COVERGIRL gives you anti-aging makeup to help you achieve the healthy, youthful-looking skin you crave. The range includes foundation, mascara, lip liner, lipstick, concealer, primer and serum all with an amazing mix of skincare ingredients and high quality makeup. COVERGIRL never tests on animals, and all of our Simply Ageless Makeup is cruelty free. That means that none of the COVERGIRL Simply Ageless products have been tested on animals—not by us and not by any of our suppliers, either. Ready to update your routine with the latest cruelty-free, age-defying makeup products? Shop the Simply Ageless collection today and get glowing!
Frequently bought together
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.7 out of 5 stars with 859 ratings
$8.69
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 2619 ratings
Bestseller
$1.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1356 ratings
Bestseller
$6.99
$5 Target GiftCard with $30 select beauty items purchase
4.7 out of 5 stars with 971 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 5843 ratings
$4.00
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 863 ratings
Guests also viewed
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 3564 ratings
Bestseller
$3.89
$5 Target GiftCard with $30 select beauty items purchase
4.7 out of 5 stars with 6832 ratings
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 3564 ratings
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 2576 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
3.9 out of 5 stars with 5025 ratings
Bestseller
$1.99
$5 Target GiftCard with $30 select beauty items purchase
4.7 out of 5 stars with 504 ratings
Discover more options
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 2576 ratings
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 3564 ratings
$10.49
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 3006 ratings
Related Categories
4.2 out of 5 stars with 2576 reviews
easy to apply: 4.77 out of 5
easy to remove: 4.78 out of 5
long lasting: 4.33 out of 5
quality: 4.43 out of 5
value: 4.36 out of 5
84% would recommend
131 recommendations
1 out of 5 stars
26 November, 2025
originally posted on covergirl.com
Please Bring Back Classic Ivory!!
I used the Advanced Radiance for years, # 115 Natural Ivory perfectly matched my skin and is no longer available and none of the shades in this new formula matches like it! Classic Ivory is too light and the next shade is too yellow! 115 was often out of stock so I can't believe it was an unpopular shade. I love this product, please offer it in Classic Ivory!!
5 out of 5 stars
25 November, 2025
originally posted on covergirl.com
Beats "Top" Foundations (35F)
I've tried every top foundation out there (Armani, Haus Labs, Chanel, you name it), this is the only one that hasn't let me down. I've gone back to it every time and will be sticking with it. You don't need a ton to get good coverage, and it builds well if you do need extra coverage in some areas. It blends like a dream with fingers, brush, or sponge (try a dry beauty blender!). My face is starting to show some age, and this doesn't accentuate aging signs. For reference: I have combo skin - super dry cheeks, oil slick t-zone. This works best with minimal skin prep and pairs well with sunscreen and primer (just be sure both are set before applying).
5 out of 5 stars
25 November, 2025
originally posted on influenster.com
A smooth, hydrating foundation that blends easily
The CoverGirl Simply Ageless 3-in-1 Liquid Foundation feels lightweight on the skin and blends very smoothly without streaks. The consistency is creamy but not heavy, making it easy to apply with a sponge or brush. I love that it gives a natural medium coverage that evens out my skin tone without settling into fine lines. It wears comfortably throughout the day and never feels cakey. The packaging pumps out the right amount of product and looks clean and simple. Overall, it's a great everyday foundation if you want something hydrating, smooth, and natural looking.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com
Love
I love this foundation so much it works super well and i definitely recommend it and it lasts all day but it has a light coverage and dewy finish!!!
4 out of 5 stars
15 November, 2025
originally posted on covergirl.com
Natural finish but matte
I'm on my 5th bottle of Classic Ivory. I have normal to dry sensitive skin, and this has a very natural looking finish, albeit a bit matte for a hydrating foundation. I wish it was slightly less matte and slightly more dewy. But I've tried so many foundations and it is so difficult to find a good color match so I've stayed with it.
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
It’s like my skin but better!
Simply Ageless 3-in-1 Liquid Foundation feels lightweight and comfortable on the skin, offering smooth coverage that doesn’t feel heavy or cakey. It blends easily, leaving a natural, even finish that enhances the skin’s appearance without clogging pores. The formula is gentle and unlikely to cause irritation, making it suitable for most skin types, including sensitive ones. Despite its lasting power, it removes easily with a regular cleanser or makeup wipe. Overall, it provides a breathable, balanced feel that combines hydration, coverage, and comfort in one product.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Smooth finish, great shade range, elegant packagin
Love this foundation! The finish is smooth and natural, the shade range is impressive, and the packaging feels premium. There’s no strong scent, and the coverage is buildable yet lightweight — perfect for everyday wear.
4 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Pores, Redness, Aging, Sensitivity
- Skin type: Dry
- Skin tone: Medium
- Hair color: Grey
Good Foundation
Very smooth application. Good coverage with natural looking finish. I would have given it five stars, but I had a hard time finding a good color match. Most of the colors are too light and the only darker colors are too dark for me so I ended up going with buff beige and classic tan and I blend the two together to get a decent match. I Caucasian with medium colored skin, not fair but not tan. They should have more color selections, especially for the darker skinned population. This is a good foundation without breaking the bank for women with aging skin and all the associated problems that go with it .
3 out of 5 stars
29 October, 2025Verified purchase
- Skin type: Dry
- Skin tone: Light
- Skin concern: Dark circles
Not terrible but not what i was looking for
Smells really good and feels great on the skin but is extremely light coverage. I couldn’t tell where I put it on at all. I hoped for a little more coverage than this but if you’re looking for a tinted moisturizer this is perfect
5 out of 5 stars
27 October, 2025Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Skin concern: Dark circles, Aging
- Eye color: Green
- Skin tone: Light
(no review title)
Creamy smooth, good for older skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
Terrible product that caused a chemical burn!!! Beware!
Not only was it to strong of a scent, it caused my skin to burn, I now have a huge rash on my face, and I can't even wash it without pain. Went to the doctor and was told it's a chemical burn. This has to be the absolute worst product ever.
1 reply from TheCoverGirlTeam team - 1 month ago
We are so sorry to hear this was your experience with our Simply Ageless 3-in-1 Liquid Foundation. Consumer safety is, and always has been, our first priority. So that our safety experts can better understand your experience, please call us at 1-800-426-8374 or chat with us by visiting the Contact Us page on our website.
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
- Eye color: Green
Love it!
I've used this the last few years and love it. It lasts me several months with daily use and provides good coverage.
1 reply from TheCoverGirlTeam team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless 3-in-1 Liquid Foundation. We are happy to hear you love this foundation! Your years of loyalty mean so much to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
3 out of 5 stars
17 October, 2025Verified purchase
Decent foundation, but not a match for me
I got this foundation in 205 Ivory. It applies easily and has buildable coverage. It didn't look cakey on my skin and it felt light with a matte finish. Unfortunately it was not a match for my complexion. I looked washed out. I ended up blending it with another foundation to make a better match for my coloring, so I can't atttest to how it holds up.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Light but Full Coverage
Covergirl has me locked in with the Simply Ageless 3-1 liquid foundation. As you can see, I use it a lot & in different shades. Whether a tanned summer complex or a cooler lighter winter glow Covergirl can meet my foundation needs. The product consistency provides great coverages with a light feel.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin concern: Acne, Sensitivity
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
Left a grey hue
It’s mainly just preference but this did not do well in coverage. Super lightweight if that’s what you’re looking for. The color I chose also left a grey hue on my skin. Didn’t do well on my acne prone skin!
2 out of 5 stars
20 September, 2025
originally posted on covergirl.com
Disappointed
I have used this for over 10 yrs and the color (225) has been perfect until the last two bottles, they seem to have more of an orange color to them. The thickness is not the same and does not spread on as well. Also I noticed that someone else had mentioned that they have noticed an irritation in their eyes after wearing it. I've had irritation in my eyes for several months now and had been wondering if it was the makeup....i've also noticed more dark spots, so disappointed. Wish you could go back to the previous formula it was so much better!
1 reply from CoverGirl Consumer Affairs Department team - 2 months ago
We are so sorry to hear that this was your experience with our Simply Ageless 3-in-1 Liquid Foundation. We appreciate you letting us know, and we will be reaching out to you by email soon to assist you further. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
- Hair color: Black
- Skin concern: Aging
Makeup Foundation
Love the full coverage and texture.
5 out of 5 stars
2 September, 2025
originally posted on influenster.com
Moisturing foundation
Moisturing foundation that leaves the skin luminous, healthy, and with a special glow, high range, enough colors to choose from and a beautiful finish on perfect skin for all skin types
5 out of 5 stars
2 September, 2025
originally posted on influenster.com
Blurs imperfections
Cover Girl has the best foundation. It blends out and smooths into your skin so nicely. The matte finish blurs out any imperfections and leaves your skin looking flawless.
5 out of 5 stars
2 September, 2025
originally posted on covergirl.com
GREAT Foundation for Older Skin
I love this foundation! I've been using it for several years and very much like the way it hides most of my fine-line wrinkles (I'm age 70 but people say I look about 55). The coverage is great for me and honestly I LOVE that it does not have SPF in it. Some of us prefer that, so thanks Cover Girl. :-D Over the summer I tried another drug store brand because they have so many shades--my skin gets darker in the summer because I work outside a lot. I've not been at all happy with the way it makes my skin look older with the other brand! Next summer I'm going to simply purchase this Simply Ageless foundation in a little darker color. When you find a good thing, stick with it. :)