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Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases (Hardcover)

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About this item

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students? understanding of the material in the process.

Genre: Business + Money Management
Sub-Genre: Management
Format: Hardcover
Publisher: McGraw-Hill College
Author: Arthur A. Thompson & Margaret A. Peteraf & John E. Gamble & III A. J. Strickland
Language: English
Street Date: January 20, 2015
TCIN: 17267332
UPC: 9780077720599
Item Number (DPCI): 247-06-8746
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