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Creating Magic : 10 Common Sense Leadership Strategies from a Life at Disney (Hardcover) (Lee Cockerell)

Creating Magic : 10 Common Sense Leadership Strategies from a Life at Disney (Hardcover) (Lee Cockerell) - image 1 of 1

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“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.No one knows more about this kind of leadership than Lee Cockerell, the man who ranWalt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:Everyone is important.Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job.Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies,Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of practical, common-sense strategies designed to promote "magic" within any organization, ranging from "everyone is important" to "your people are your brand," enhanced by real-life anecdotes and sound business advice. 40,000 first printing.
Number of Pages: 270
Genre: Business + Money Management
Sub-Genre: Leadership, Organizational Behavior
Format: Hardcover
Publisher: Random House Inc
Author: Lee Cockerell
Language: English
Street Date: October 14, 2008
TCIN: 12084740
UPC: 9780385523868
Item Number (DPCI): 247-03-6730
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MSRPReg: $26.00 Save $11.61 (45% off)
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