Loading, please wait...
:

product description page

Creative Curve : How to Develop the Right Idea, at the Right Time - by Allen Gannett (Hardcover)

Creative Curve : How to Develop the Right Idea, at the Right Time -  by Allen Gannett (Hardcover) - image 1 of 1

About this item

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.  We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Number of Pages: 270
Genre: Business + Money Management, Psychology
Format: Hardcover
Publisher: Random House Inc
Author: Allen Gannett
Language: English
Street Date: June 12, 2018
TCIN: 53533102
UPC: 9781524761714
Item Number (DPCI): 248-78-7471
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$18.30
MSRPReg: $28.00 Save $9.70 (35% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.