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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (Paperback) (Adam

Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (Paperback) (Adam - image 1 of 1

About this item

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Shows designers how to understand the client’s biggest challenges and distill insights about the audience into creative strategies and digital experiences that get results.

  • Teaches designers how to communicate their ideas to a skeptical client and provides advice on managing a creative team.

  • Divided into ten chapters focused on different key aspects of the creative director’s job from start to finish.

  • Works with a companion website that provides assets like sample creative briefs, buyer journey maps, and interviews with other digital creative directors about how all of these skills are put into action on a day-to-day basis.

Number of Pages: 114
Genre: Computers + Internet
Format: Paperback
Publisher: Taylor & Francis
Author: Adam Harrell
Language: English
Street Date: September 1, 2016
TCIN: 50645513
UPC: 9781138847514
Item Number (DPCI): 248-09-9703
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