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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (Paperback) (Adam
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Shows designers how to understand the client’s biggest challenges and distill insights about the audience into creative strategies and digital experiences that get results.
- Teaches designers how to communicate their ideas to a skeptical client and provides advice on managing a creative team.
- Divided into ten chapters focused on different key aspects of the creative director’s job from start to finish.
- Works with a companion website that provides assets like sample creative briefs, buyer journey maps, and interviews with other digital creative directors about how all of these skills are put into action on a day-to-day basis.