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Crisis Communications : A Casebook Approach (Paperback) (Kathleen Fearn-Banks)

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About this item

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Number of Pages: 107
Genre: Language + Art + Disciplines
Format: Paperback
Publisher: Taylor & Francis
Author: Kathleen Fearn-Banks
Language: English
Street Date: August 23, 2016
TCIN: 52499949
UPC: 9781138688971
Item Number (DPCI): 248-46-3107
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