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Crowd Design : From Tools for Empowerment to Platform Capitalism (Hardcover) (Florian Alexander Schmidt)

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The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralized, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.

Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

Number of Pages: 254
Genre: Art
Series Title: Board of International Research in Design
Format: Hardcover
Publisher: Birkhauser Architecture
Author: Florian Alexander Schmidt
Language: English
Street Date: July 24, 2017
TCIN: 51775679
UPC: 9783035611984
Item Number (DPCI): 248-33-9451
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