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Cult of the Luxury Brand : Inside Asia's Love Affair With Luxury (Paperback) (Radha Chadha)

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With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation.TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
Number of Pages: 312.0
Genre: Business + Money Management
Sub-Genre: Industries / Retailing, Marketing / General
Format: Paperback
Publisher: Quercus
Author: Radha Chadha
Language: English
Street Date: September 17, 2015
TCIN: 50134429
UPC: 9781857886351
Item Number (DPCI): 248-01-7589

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