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Customer Engagement Marketing - (Hardcover)

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about this item

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Number of Pages: 328
Genre: Business + Money Management
Format: Hardcover
Publisher: Springer Verlag
Language: English
Street Date: September 6, 2017
TCIN: 53004941
UPC: 9783319619842
Item Number (DPCI): 248-51-8719

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