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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy (Paperback) (Roger

Customer Relationship Management : The Foundation of Contemporary Marketing Strategy (Paperback) (Roger - image 1 of 1

About this item

This book balances behavioral and database aspects of CRM to help students understand how a smart strategy provides a competitive edge. This edition includes the latest research and changes in organizational dynamics, customer satisfaction, social media, and database management, as well as new material on ‘big data’ and mobile technology.

Number of Pages: 449
Genre: Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Author: Roger J. Baran & Robert J. Galka
Language: English
Street Date: March 15, 2017
TCIN: 52239808
UPC: 9781138919525
Item Number (DPCI): 248-44-2198
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$109.95
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