Loading, please wait...
:

product description page

Customer Rules : The 39 Essential Rules for Delivering Sensational Service (Hardcover) (Lee Cockerell)

Customer Rules : The 39 Essential Rules for Delivering Sensational Service (Hardcover) (Lee Cockerell) - image 1 of 1

About this item

The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business – any business - depends upon winning and keeping customers.In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example:Rule #1: Customer Service Is Not a DepartmentRule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?"Rule #19: Be a Copycat Rule #25. Treat Every Customer like a RegularRule #39: Don’t Try Too HardAs simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customersChock-full of universal advice, applicable online and off, The Customer Rules isthe essential handbook for service excellence everywhere.

Former COO of Walt Disney World distills essential rules for winning and keeping customers--and growing profits in the process--by delivering superior service.Drawing on his more than 40 years in the hospitality industry, Cockerell not only shows why the customer always rules, but also how to serve customers with such consistency, integrity, creativity, and sincerity that they'll never want to do business with anyone but you.
Number of Pages: 189
Genre: Business + Money Management
Sub-Genre: Customer Service, Sales + Selling
Format: Hardcover
Publisher: Random House Inc
Author: Lee Cockerell
Language: English
Street Date: March 5, 2013
TCIN: 14400763
UPC: 9780770435608
Item Number (DPCI): 247-07-8084
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$16.99
MSRPReg: $19.99 Save $3.00 (15% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.