product description page

Customer Value Generation in Banking : The Zurich Model of Customer-Centricity (Hardcover) (Stefanie

Customer Value Generation in Banking : The Zurich Model of Customer-Centricity (Hardcover) (Stefanie - image 1 of 1

About this item

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centered business models’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Genre: Business + Money Management
Sub-Genre: Strategic Planning, Finance
Series Title: Management for Professionals
Format: Hardcover
Publisher: Springer Verlag
Author: Stefanie Auge-Dickhut
Language: English
Street Date: July 27, 2015
TCIN: 50126501
UPC: 9783319199375
Item Number (DPCI): 248-01-2770
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.