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Customer Value Generation in Banking : The Zurich Model of Customer-Centricity (Hardcover) (Stefanie

Customer Value Generation in Banking : The Zurich Model of Customer-Centricity (Hardcover) (Stefanie - image 1 of 1

About this item

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centered business models’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Genre: Business + Money Management
Sub-Genre: Strategic Planning, Finance
Series Title: Management for Professionals
Format: Hardcover
Publisher: Springer Verlag
Author: Stefanie Auge-Dickhut
Language: English
Street Date: July 27, 2015
TCIN: 50126501
UPC: 9783319199375
Item Number (DPCI): 248-01-2770
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