Daily Moisturizing Lotion for Normal to Dry Skin - 8 fl oz - up & up™

This is about 50 cents cheaper than name brand cerave. Meanwhile it’s $4 MORE expensive than the same sized lotion from cetaphil??? This lotion is fine but idk where up and up gets off charging more so than cetaphil and you might as well get the real cerave when it’s a negligible difference in price. This lotion must’ve gone viral or something because it is absolutely not worth $15.

Bought this in place of cerevae. Lotion is good for dry skin. After using for a week my skin was looking better.

Best lotion for sensitive skin

Great product for a cheaper price than the name brand option.

This is a great replacement for the cerave moisturizer. It works well and is a great price. I’ve noticed a big improvement in my dry skin since I started using this

very hydrating and absorbs quickly into skin.

Second time using this lotion and I have to say this is some of the better lotions, holds moisture for me for up to 6/7 hours or so before I have to reapply. I also like it because it has no scent what so ever.

100% my go to moisturizer! its lightweight and perfect for my oily skin, feels way better than the cerave one and it doesnt have the weird smell that the cerave one has!

Not sure why up and up has priced this basic lotion more expensive than brand names but this lotion is no better than the stuff you can find at dollar stores? Returning

I purchased this for my preteen son. He began to have small outbreaks on his face. I wanted something mild for him and this did the job following the face wash.

At first I thought it was fine, but after a few weeks I noticed my makeup was not settling on to my face. It was very patchy and would melt off super quickly. I tried different foundations and powders and finally realized I had switched to this moisturizer when it started. I switched back to my normal Cerave lotion and i haven’t had any problems since. Tried to buy the generic brand but this time it wasn’t worth it.

Lotion was thin and felt mostly like water when applied.

This Lightweight Lotion Absorbs More Quickly Than CeraVe, Which I Like For Quick Applications. I Just Add Another Layer Once Absorbed If Needed Or Add An Oil To Seal It In. I Only Have The SA To Compare It To, So I Attached Some Pictures To Show The Difference In Viscosity. I Hope Target Continues To Make More CeraVe Alternatives, As I Need More (Affordable) Fragrance-Free Options! (Target App Is Automatically Capitalizing Every Word, Apologies If It's Annoying To Read Haha)

A bit gel like. Does not absorb as well as the original.

It’s okay as a moisturizer. Not as good as the branded version, though. This one is thinner and it has the effect of making me look almost oily, and I have dry type skin. The branded version does dry down kind of tacky but it’s much better for slugging/applying under another product. Probably won’t re-buy.

I bought this bc my local target was out of the Cerave and I actually like this much better. This is my new go-to moisturizer for face and body. It feels more moisturizing but without the film that Cerave can leave.

This Is Not To ThicK Or Greasy Works Great Keeping Skin Nice And Smooth

I bought this less than an hour ago and I’m already writing this review… this formula is lightweight, rich, but not oily at all. I can’t believe the price point either. I hope it remains like this forever lol… found my new go to lotion. I wonder if I could use this as a face moisturizer? ;p

Excellent fragrance free lotion. I prefer it to Cerave, and it’s more affordable!

Great face moisturizer and great on price. You'll wonder why you paid so much for those expensive brands.