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Dark and Lovely® Go Intense! Ultra Vibrant Permanent Hair Color

Dark and Lovely® Go Intense! Ultra Vibrant Permanent Hair Color - image 1 of 3

About this item

Highlights

  • Nourish your dark locks when adding bold color
  • Works to offer up to 100% coverage of gray hair
  • Specially formulated to add moisture with brilliant shine and color
Get the bold hair color you want without damaging your hair with Go Intense! Ultra Vibrant Permanent Hair Color from Dark and Lovely. This at-home hair color treatment is great for helping you get the bold color and brilliant shine you want without drying out your hair. The anti-drying creme gel is infused with olive oil to help soften hair, while the bold pigment offers intense results. Great on curly and coarse hair textures, this permanent hair color offers up to 100% coverage of gray hair.
Hair Type: All Hair Types
Health Facts: Sulfate-free, dye-free, aluminum-free
Product Form: Liquid
Wellness Standard: Aluminum-free, dye-free
Beauty Purpose: Hair coloring
Hair Color: Black
Processing Time: 20 minutes
TCIN: 14350329
UPC: 075285008690
Item Number (DPCI): 063-01-1206
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Most recent reviews

Worth a Try!

(would recommend)
4 out of 5 stars
Lia 1 month ago
verified purchaser
I only tried this because I couldn't find the Shea Moisture color that I wanted in stores. This D&L color took surprisingly well to my hair, my roots in particular, and I've gotten great compliments so I'd be willing to try it again in the future. I didn't give 5 stars because the gloves could be be...see moreof the reviewer's review
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Not thrilled

(would not recommend)
2 out of 5 stars
Jenn 1 month ago
I purchased this hair color last week thinking that it was a permanent color. I have a lot of gray hair and my hair is Natural and very thick, so semi permanent color wasn’t giving me the coverage that I wanted. After using the go intense black I was very pleased with the results until I wet my hair...see moreof the reviewer's review
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Disappointed Cosmetologist

(would not recommend)
1 out of 5 stars
Neat 3 months ago
Bought the Dark & Lovely Go Intense Radiant Copper b/c was ready for a change for my natural hair, yet didn’t want to use straight bleach. So...followed directions to a tee but left on longer b/c after 30 mins saw no change??!! Was excited & ready, only to be truly disappointed....see moreof the reviewer's review
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Good color, but it runs like a rinse

3 out of 5 stars
SoftSkin 3 months ago
I love the color on my head, but I do not like that if just a hint of water gets on my hair the color just starts to run. I am natural, so I put water on my head every few days. However the color is coming off on my shower cap around where it protects my hair and I do not like that. I feel like I ha...see moreof the reviewer's review
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Did not work

(would not recommend)
1 out of 5 stars
Wanda 5 months ago
I just got finished my roots are red and I like the color. The rest of my hair is still black. I followed the instructions. The color did not take all over.see moreof the reviewer's review
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Didn't Work

(would not recommend)
1 out of 5 stars
Nick 5 months ago
I used the bright blonde and my hair is dark brown. After following the directions and waiting 50 minutes (20 minutes beyond the 30 recommended), my hair looked the same. Disappointed and a tremendous waste of my time.see moreof the reviewer's review
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Not liking the Natural black

(would not recommend)
1 out of 5 stars
Lady Nay 8 months ago
I used the go intense natural black and at first I was like wow it’s black, but after the first was my hair turned brown. It is like the color comes out every time I was my hair. This makes me think that this is more of a hair rinse. I’m disappointed because I have used D&L for years.see moreof the reviewer's review
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Did not color my gray

(would recommend)
3 out of 5 stars
Cyndi 8 months ago
I love that everything is in the box for coloring and that it's easy to do. I used the Bronze. Left it in for 30 mins. however it did not color my gray. I have three questions.....will it cover gray, if so how long should I leave the color in and how may weeks should I wait before I recolor? Tha...see moreof the reviewer's review
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