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Dark and Lovely® Go Intense! Ultra Vibrant Permanent Hair Color

Dark and Lovely® Go Intense! Ultra Vibrant Permanent Hair Color - image 1 of 4

about this item

Get the bold hair color you want without damaging your hair with Go Intense! Ultra Vibrant Permanent Hair Color from Dark and Lovely. This at-home hair color treatment is great for helping you get the bold color and brilliant shine you want without drying out your hair. The anti-drying creme gel is infused with olive oil to help soften hair, while the bold pigment offers intense results. Great on curly and coarse hair textures, this permanent hair color offers up to 100% coverage of gray hair.
Hair Type: All Hair Types
Health Facts: Dye-free, aluminum-free
Product Form: Liquid
Wellness Standard: Aluminum-free, dye-free
Beauty Purpose: Hair coloring
Hair Color: Black
Processing Time: 20 minutes
Features: Permanent
TCIN: 14350333
UPC: 075285008706
Item Number (DPCI): 063-01-1376
$5.99
color Original Black

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most recent reviews

Good color, but it runs like a rinse

3 out of 5 stars
SoftSkin 28 days ago
I love the color on my head, but I do not like that if just a hint of water gets on my hair the color just starts to run. I am natural, so I put water on my head every few days. However the color is coming off on my shower cap around where it protects my hair and I do not like that. I feel like I ha...see moreof the reviewer's review
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Did not work

(would not recommend)
1 out of 5 stars
Wanda 2 months ago
I just got finished my roots are red and I like the color. The rest of my hair is still black. I followed the instructions. The color did not take all over.see moreof the reviewer's review
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Didn't Work

(would not recommend)
1 out of 5 stars
Nick 2 months ago
I used the bright blonde and my hair is dark brown. After following the directions and waiting 50 minutes (20 minutes beyond the 30 recommended), my hair looked the same. Disappointed and a tremendous waste of my time.see moreof the reviewer's review
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Not liking the Natural black

(would not recommend)
1 out of 5 stars
Lady Nay 5 months ago
I used the go intense natural black and at first I was like wow it’s black, but after the first was my hair turned brown. It is like the color comes out every time I was my hair. This makes me think that this is more of a hair rinse. I’m disappointed because I have used D&L for years.see moreof the reviewer's review
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Did not color my gray

(would recommend)
3 out of 5 stars
Cyndi 5 months ago
I love that everything is in the box for coloring and that it's easy to do. I used the Bronze. Left it in for 30 mins. however it did not color my gray. I have three questions.....will it cover gray, if so how long should I leave the color in and how may weeks should I wait before I recolor? Tha...see moreof the reviewer's review
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EASY TO APPLY AND THE COLOR IS SO VIBRANT.LOVE IT.

(would recommend)
5 out of 5 stars
Mariea 6 months ago
I WAS IN THE BEAUTY SUPPLY STORE AND DID NOT KNOW WHICH PRODUCT TO GET TO COLOR MY DARK HAIR. tHIS WAS HIGHLY RECOMMENDED TO ME BY A LADY IN THE STORE(she uses it as well). i AM SO HAPPY WITH THE RESULT IT DELIVERS. I HAVE BEEN USING THIS PRODUCT FOR OVER A YEAR NW AND GET MANY COMPLIMENTS.see moreof the reviewer's review
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Great

5 out of 5 stars
Tiff 6 months ago
Excellent product will use it many times more!!!!!!see moreof the reviewer's review
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(would not recommend)
1 out of 5 stars
Dee71 6 months ago
verified purchaser
Very bad noting like the box tuned my red hair to dark brownsee moreof the reviewer's review
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