Specially formulated to add moisture with brilliant shine and color
Hair Type: All Hair Types
Health Facts: Dye-free, aluminum-free
Product Form: Liquid
Hair Color: Red, orange
Beauty Purpose: Hair coloring
Processing Time: 20 minutes
Item Number (DPCI): 063-01-1380
Get the bold hair color you want without damaging your hair with Go Intense! Ultra Vibrant Permanent Hair Color from Dark and Lovely. This at-home hair color treatment is great for helping you get the bold color and brilliant shine you want without drying out your hair. The anti-drying creme gel is infused with olive oil to help soften hair, while the bold pigment offers intense results. Great on curly and coarse hair textures, this permanent hair color offers up to 100% coverage of gray hair.
A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
See how we make shopping for wellness even easier.
I love Dark & Lovely Go Intense product line! In the past I have tried several brands of hair dyes including the all natural hennas that you buy from the Indian stores and nothing works like D&L Go intense line. The color is vibrant and it last! I also found that it does not dry out my hair like other hair coloring. My favorite color is the plum. I see that there only 1 type of plum now. There used to be two. [This review was collected as part of a promotion.]
I used this product on my hair on May 25 so I can lighten my hair for the summer. Boy, oh boy, my hair color did not come out looking as the model on the box. My hair is mostly a brownish/red color. I will never, never, buy this product again. UGGHH! I'm waiting at least a week before i re-color my hair. I'M VERY DISSATISFIED!!!!
1 reply from Softsheen Consumer Care team - 6 months ago
Hi NayNay26! We are sorry to hear you were not satisfied with your color results after trying the Go Intense Bright Blonde Ultra Vibrant Color.There could be many reasons why your color results are different from what you had hoped. All natural haircolor darker than pale blonde has red and gold pigments.When you lighten your natural color, these warm gold and red pigments are revealed. With most single process permanent haircolors, you can lighten your hair only two levels/shades lighter than your natural color without exposing these warm tones.To correct this (after 48 hours and only if your hair is in good condition), you will need either to color again with a darker shade or double process (bleach) your hair to go even lighter. For more help selecting the perfect shade, you may wish to call us @ 800-442-4643 M-F 9am-5pm ET. We appreciate your honest feedback and your comments will be shared with the rest of our team.
1 min after using the original black color, my edges were purple. I let it set for 20 mins since I have relaxed hair. While wet it looked black. After removing my rollers, I have sections of purple hair. Not sure how the black turned purple!!
1 reply from Softsheen Consumer Care team - 7 months ago
Hi Wonderfullymade! Thank you for giving the Go Intense Ultra Vibrant Haircolor shade 21 (Original Black) a try. We are sorry to hear your color results were different than expected. Our Go Intense Haircolor shades offer a vibrant result on dark hair. Results may also be intense on gray/white hair from picking up the vibrant tones in the shade. For better gray coverage, please try our Fade Resist Haircolor shade 372 (Natural Black). We hope this helps and we appreciate you giving SoftSheen Carson a try!
I bought the Go Intense Copper on 03/22/2019 hoping to lighten up my natural hair and give it a summer glow however, I received no visiable change to my hair.
1 reply from Softsheen team - 8 months ago
Hey Keva46, Thank you for your interest in Dark & Lovely Go Intense Spicy Red. We are sorry you didn't achieve the color shown on the box and would would like to assist you. Please contact us directly at 800-442-4643 Monday thru Friday from 9am to 5:30pm Eastern time.
I have a natural hair and wanted to spice it up with a nice spicy red look. I bought the Dark and Lovely Spicy Red set and followed every instruction. I rinsed off and only got my black hair back. This is the product code 68R300
1 reply from Soft Sheen team - 1 year ago
Hi Abena, You reached the United States please contact your country,
I purchased this hair color last week thinking that it was a permanent color. I have a lot of gray hair and my hair is Natural and very thick, so semi permanent color wasn’t giving me the coverage that I wanted. After using the go intense black I was very pleased with the results until I wet my hair and color was running out of it. I wear my hair curly in the summer so I wet it about every other day. Very disappointing.
1 reply from Softsheen Consumer Care team - 1 year ago
Hi Jenn! Thank you for taking the time to share your thoughts with us after trying the Dark and Lovely Go Intense Haircolor! The opinions of our consumers are important to us when making decisions about our products. We appreciate your comments, and will be sharing them with others in our company.
Bought the Dark & Lovely Go Intense Radiant Copper b/c was ready for a change for my natural hair, yet didn’t want to use straight bleach. So...followed directions to a tee but left on longer b/c after 30 mins saw no change??!! Was excited & ready, only to be truly disappointed....
1 reply from Softsheen Consumer Care team - 1 year ago
Hi there! We are sorry to hear this and would love to help! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. Please call us @ 1-800-442-4643 • M-F 9:00 - 5:00 ET. Please provide reference number 04669081. We look forward to hearing from you!