product description page

Dark Side of Social Media : A Consumer Psychology Perspective (Hardcover)

$133.00
MSRPReg: $140.00 Save $7.00 (5% off)
shipping to 94043
get it from Tue, May 1 - Wed, May 2 with standard shipping.
free order pickup not available
not sold at Manhattan Herald Square

GiftNow® - give as a gift
send today or schedule it via email

about this item

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge ******. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.


more to consider

  • Talk Talk - It's My Life (Vinyl)

    $17.49

  • Health Communication and Breast Cancer Among Black Women : Culture, Identity, Spirituality, and Strength

    $70.00

  • David Foster Wallace's Balancing Books : Fictions of Value (Hardcover) (Jeffrey Severs)

    $35.00

  • Darkstalker (MP3-CD) (Tui Sutherland)

    $13.49

  • Daughters Unto Devils : Library Edition (Unabridged) (CD/Spoken Word) (Amy Lukavics)

    $44.99

recommended

  • SheaMoisture® Mongongo & Hemp Seed Oils High Porosity Moisture-Seal Shampoo - 13 fl oz

    $10.99

  • 2018 TF Publishing Desk Calendar

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)

    $50.30

  • Thousands : Poems (Paperback) (Lightsey Darst)

    $11.56

  • Love Print Throw Pillow Collection - Surya

    $20.99 - $27.99


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.