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Dark Side of Social Media : A Consumer Psychology Perspective (Paperback)

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About this item

This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the social media era. Chapters from established as well as emerging scholars in marketing, advertising, and consumer behavior contribute three parts focused on online identity concerns, privacy issues, and issues from organizations or brands.

Number of Pages: 246
Genre: Psychology, Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Language: English
Street Date: September 1, 2017
TCIN: 53067254
UPC: 9781138052567
Item Number (DPCI): 248-54-0568
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$47.51
MSRPwas $52.95
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