product description page

Data for Business Performance : The Goal-question-metric Model to Transform Business Data into an

MSRPReg: $49.95 Save $7.50 (15% off)
shipping not available
free order pickup not available
not sold at Atlanta Edgewood

about this item

Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today’s business environment. Specifically, the book has five key elements that make it unique: 1. The book is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service.2. The book is for practitioners, with practical guidance and proven techniques supported by real world examples.3. The book is relevant for the current business and IT landscape.4. The book is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs).5. The book is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies.

more to consider

  • Cross-Border Transfer and Collateralisation of Receivables : A Comparative Analysis of Multiple Legal


  • Days of Awe and Wonder : How to Be a Christian in the Twenty-First Century (Hardcover) (Marcus J. Borg)


  • Criminal Justice : A Very Short Introduction (Paperback) (Julian V. Roberts)


  • David Maljkovic in Low Resolution (Paperback)


  • Day Trading Stocks the Wall Street Way : A Proprietary Method for Intra-Day and Swing Trading



  • Employment Discrimination (Paperback) (Joel Wm. Friedman)


  • Thousands : Poems (Paperback) (Lightsey Darst)


  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

  • Garmin Vivosmart® 3 Fitness Assessment Monitor Small/Medium - Black


  • Five finger death pu - Wrong side of heaven/Righteous v1 (CD)


from the manufacturer

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.