$4.49 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease, Removes Dirt
Recommended Product Application: Dishes
Net weight: 24 fl oz (US)
TCIN: 53084701
UPC: 037000740674
Item Number (DPCI): 003-06-0326
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water
Shipping details
Estimated ship dimensions: 4.06 inches length x 2.17 inches width x 9.85 inches height
Estimated ship weight: 1.75 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Dawn dish soap has long been a favorite for its exceptional grease-cutting ability and versatility in cleaning various surfaces, from dishes to outdoor furniture. However, recent changes to the scent have left many guests disappointed, expressing concerns about its overpowering and unpleasant fragrance. While the product still performs well in terms of cleaning power, the new scent has prompted some loyal users to seek alternatives, highlighting the importance of maintaining the original formula that many have loved for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5052 reviews
cleans effectively: 4.78 out of 5
value: 4.42 out of 5
quality: 4.62 out of 5
81% would recommend
201 recommendations
Horrible scent!
1 out of 5 stars
Thumbs down graphic, would not recommend
ag - 12 days ago
Scent is too strong. Stop with the chemicals trying to recreate a natural scent. It's horrible. I guess I'll have to find someone to give it to because I can't use it.Make a big bottle of an unscented and don't charge us more to leave the scent out!
1 reply from Dawn team - 11 days ago
We're sorry to hear you aren't a fan of the scent update, and assure you that we have many quality checks to ensure you get the best. We hope you'll give our Dawn Unscented EZ squeeze a try, and would like to help find it near you. When you have a chance, please get in touch with us at (800) 725-3296.
Box thrown outside over the gate. Package not in hallway
1 out of 5 stars
Karen - 17 days ago, Verified purchaser
The delivery they threw my package over the gate outside of my building instead of putting it in the hallway like they normally would do. The box is torn up, and detergent has spilled and all on the inside of the box. I'm very disappointed
Dawn new scent
1 out of 5 stars
Kklay - 18 days ago
originally posted on dawn-dish.com
I bought the new scent dawn dish liquid . I dislike the new smell so adamantly I will be changing my dish liquid. I have been using dawn since it was sold in stores and have always praised this product. Your company has made a mistake.
New "Clean Scent" Ultra SMELLS AWFUL!
1 out of 5 stars
Leslie2025 - 19 days ago
originally posted on dawn-dish.com
Dawn Ultra New Clean Scent smells absolutely awful! I've been using Ultra for YEARS, and have been very satisfied. I've read a lot of complaints from other customers who also find this scent overpoweringly terrible, and akin to a cheap perfume. WHY change it? And more to the point, why does it need a fragrance at all? If the product is effective, which it is, there is really no need to add some fake fragrance. There should never be any trace of a chemical fragrance left on clean dishes or hands after washing the dishes! Has this New Clean Scent completely replaced the Original? I certainly hope not!!! I'll have to find a different product!
Horrible odor
2 out of 5 stars
LittleFrosty - 19 days ago
originally posted on dawn-dish.com
This product smells like strong chemicals and the odor lingers on my dishes even after thoroughly rinsing. This can’t be healthy! I’m tossing out my newly purchased 90 ounce bottle. Be sure to take a sniff in the store before purchasing so you don’t waste your money like I did.
New scent is BAD
1 out of 5 stars
R P BC - 20 days ago
originally posted on dawn-dish.ca
The soap itself is a good product, however, the new "fresh scent" is HORRIBLE.
Terrible smell of the new fragrance.
3 out of 5 stars
Dave122 - 21 days ago
originally posted on dawn-dish.com
My only complaint is the smell. Please give us the option of the old fragrance back. The product works great but I can't stand the smell.
1 reply from Customer Care team - 18 days ago
We're sorry to hear that you're not a fan of the scent. We can assure you that a lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary. We'd like to mention that while did change the name of our Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain, no changes were made to the scent or the formula. This was a name change only. Your feedback will be passed along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.
Fresh new scent, bad new odor at the sink.
1 out of 5 stars
Mikee - 1 month ago
originally posted on dawn-dish.com
The new scent is too much. I love the cleaning ability and will go back to dawn dish detergent but the new fresh scent is to overwhelming to use. It's like a bad perfume. Please go back to the last scent formula.
1 reply from Customer Care team - 18 days ago
We're sorry to hear that this has been your experience with the scent, as we do put a lot of thought into creating features that we think you'll like. We appreciate the feedback, and your comments will be shared. If you'd prefer a lighter scent, we suggest checking out our Dawn Free & Clear. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.
BRING BACK THE ORIGINAL SCENT!!
1 out of 5 stars
DawnUserPreviously - 2 months ago
originally posted on dawn-dish.com
BRING BACK THE ORIGINAL SCENT!! I WILL NO LONGER BUY WITH THIS PERFUMEY STINK THAT MAKES ME SICK!!
1 reply from Customer Care team - 2 months ago
We're sorry that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Platinum Fresh Rain has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought does go into creating features that we think you'll like. We'd like to mention that while our Dawn Platinum Refreshing Rain was renamed to Dawn Platinum Fresh Rain earlier this year, there were no changes to the scent. This was a name change only. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. For a lighter scent, we suggest checking out our Dawn Free & Clear. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Who’s stupid idea to change dawns scent
1 out of 5 stars
Rick1234 - 2 months ago
originally posted on dawn-dish.com
Dawns new scent is disgustingly overpowering and gives my a headache
1 reply from Customer Care team - 2 months ago
We're sorry to hear that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Platinum Fresh Rain has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll like. We'd like to mention that while we did change the name of our Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain, the scent remains the same. This was a name change only. We'll make sure that your comments are shared with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you're able.
New scent is irritating
3 out of 5 stars
MisRon0515 - 2 months ago
originally posted on dawn-dish.com
Love the quality of the product BUT HATE the new scent. It’s become an irritant to my skin. I’m afraid I will need to switch to a different brand. Please discontinue or release old scent/product back.
1 reply from Customer Care team - 2 months ago
Thanks for reaching out to Dawn about your recent purchase. We're very sorry you're not able to comfortably and safely use this bottle of dish soap. Our Safety Team works very hard to make sure that all of our products are safe when used as directed, so we ask you to stop using this bottle, put it to the side in case we need to collect it from you, and give us a call for more help with this purchase. We'd like to make sure your skin's feeling better, and be sure we're aware of what product you were using when this happened. Please, call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Clean scent
1 out of 5 stars
Trish Mc - 2 months ago
originally posted on dawn-dish.com
The new clean scent is awful! Please bring back the original. I’ve used Dawn for several years and am not a fan of the scent.
1 reply from Customer Care team - 1 month ago
Your loyalty to Dawn is very much appreciated. We're sorry to hear that you feel this way about the scent, and your feedback will be shared with our team. We suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
NEW SCENT IS YUCKY
1 out of 5 stars
Suzeroo - 2 months ago
originally posted on dawn-dish.ca
The new scent is NOT AN IMPROVEMENT!!! PLEASE bring back the old scent PLEASE!!! Will only purchase it again if it’s the original scent!
Drying to the Hands
3 out of 5 stars
Thumbs down graphic, would not recommend
SkyAngel67 - 2 months ago, Verified purchaser
Smells great and does the job very well. However, it’s harsh on the hands and dries them out.
1 reply from Dawn team - 2 months ago
Thanks for being part of our Dawn family, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. We'd like to help, as well as share your experience with our Safety Team, so when you have a chance, please get in touch with us at (800) 725-3296.
Awful smelling
1 out of 5 stars
just another dishwasher - 2 months ago
originally posted on dawn-dish.com
This is the worst smelling dishwashing detergent I have ever experienced. Dawn has ruined what once was a good product and has lost me as a customer.
1 reply from Customer Care team - 25 days ago
We're so sorry to learn of this, and would love a chance to regain your trust and loyalty! Kindly give us a call at (800) 725-3296.
Strong Smell
2 out of 5 stars
aw2024 - 2 months ago
originally posted on dawn-dish.ca
I like the soap, but the new smell is too strong. Loved the old smell!
New scent
1 out of 5 stars
Cmd1020 - 2 months ago
originally posted on dawn-dish.com
Bring back the old scent! The new scent is awful!!
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and at this time there are no plans to bring back the old scent. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
The new smell makes me nauseous
1 out of 5 stars
Nikki2 - 2 months ago
originally posted on dawn-dish.com
Can't stand the new smell. It makes me nauseous. Love the ultra concentration, it goes so much further, but I won't continue buying because of the smell.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your experience with the new scent of Dawn, and we hope that you're feeling better. Your loyalty means a lot to us and please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Horrible scent
1 out of 5 stars
Aj2024 - 2 months ago
originally posted on dawn-dish.com
The new scent is horrible and offensive. I had to air out my kitchen and the horrible fragrance took hours to dissipate. This new scent is extremely unpleasant and way too intense. Since so many consumers like myself have fragrance sensitivity, I really do not understand why you do not make an unscented version.
1 reply from Customer Care team - 2 months ago
Thanks for sharing your thoughts on Dawn Platinum Power Clean with Vibrant Fresh scent. We're sorry you're not a fan of this new scent, but because scent preference can be very personal, we understand not every fragrance is liked by all. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Great news, we do have an unscented dish soap. Give Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Yes
4 out of 5 stars
Thumbs up graphic, would recommend
D - 2 months ago, Verified purchaser
Works exactly as it should