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Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$4.49 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 28 fl oz (US)
TCIN: 53055274
UPC: 037000970569
Item Number (DPCI): 003-06-0319
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pe1-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Shipping details

Estimated ship dimensions: 10.2 inches length x 4.2 inches width x 2.6 inches height
Estimated ship weight: 2.015 pounds
This item cannot be shipped to the following locations: APO/FPO, Virgin Islands, U.S., United States Minor Outlying Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Northern Mariana Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

The recent change to the scent of this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. While the product still effectively cleans dishes and removes grease, the strong scent has caused allergic reactions and discomfort for numerous long-time users. Guests appreciate the cleaning power and versatility of the soap but are urging for a return to the original scent that they have loved for years.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 17230 reviews
    cleans effectively: 4.34 out of 5
    quality: 3.89 out of 5
    value: 3.83 out of 5
    51% would recommend
    1091 recommendations

    Scent is awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pauser - 2 days ago
    I've used Dawn my whole life! I could not imagine ever using anything else -- until they changed the scent. Yuck!! I have a dishsoap dispenser in my kitchen sink and use it for dishes and handwashing. I've noticed that the scent is different and downright revolting. Last night I cleaned a few dishes and washed my hands with the soap. About a half hour later I felt nauseous and couldn't figure out where the awful scent that was making me sick came from. It was my hands from washing them with this sickening awful-smelling Dawn! That was it for me. I am now a Palmolive girl and won't buy anymore Dawn. Yuck!
    cleans effectively: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Why ruin a good thing?

    1 out of 5 stars
    Anash - 4 days ago, Verified purchaser
    I’ve been using dawn for 20+ years. It’s what my grandmother used in her kitchen when I was a kid. it’s been amazing at cleaning dishes, removing stains. It also gave me nostalgia. The tried and true even grandma loved. But they went and gave it a new scent and I just can’t use it anymore. I tried but i just can’t do it. The smell is not pleasant and as far as I’m concerned unnecessary. Bring back the original! I’m currently trying to find a replacement. Seems silly to be upset over soap but they always say it’s the little things, and this little thing didn’t need revamping.
    1 reply from Dawn team - 4 days ago
    We're so sorry you're disappointed with the fragrance, Anash. It means a great deal to us that you've used Dawn for so many years, and have fond memories of it being used in the family kitchen. Extensive research and consumer testing goes into our products to create appealing features and the superior cleaning ability that Dawn consumers like yourself know and trust. Because preferences can vary from person to person, we offer a variety of product versions, and your feedback on this is being shared with our Dawn Team. Your satisfaction matters, and we'd like to talk with you more about your exprerience to see how we can help. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Did you find this review helpful?

    Did not need a scent update

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    New to GF - 5 days ago, Verified purchaser
    I’ll not buy anymore, I absolutely hate the new scent. Will be switching soaps.
    1 reply from Dawn team - 5 days ago
    We're sorry that you're disappointed with the change. We do extensive research and consumer testing to create appealing product features, however, we also realize that preferences can vary from person to person. At Dawn, we offer a variety of dish soap versions and scents, and our Dawn Team would like to talk with you more about your experience and what you like, in hopes of keeping you a fan. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, and we'll be happy to assist you.
    cleans effectively: 1 out of 5
    1 guest found this review helpful. Did you?

    Bring back original scent

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 Turkeys - 6 days ago
    New scent smells like cheap perfume
    1 reply from Dawn team - 6 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    cleans effectively: 5 out of 5
    quality: 1 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Must buy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    K - 8 days ago, Verified purchaser
    Great product to have, dissolved grease and oil easily.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    New scent sucks.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    - 9 days ago, Verified purchaser
    New scent is not right, always could count on the mild clean smell of Dawn, well it’s gone and replaced by some perfumey nonsense.
    1 reply from Dawn team - 8 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Ghastly "new clean scent"

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    anonymous - 9 days ago, Verified purchaser
    Ghastly "new clean scent". Instant headache inducing smell. Caused headaches for all those in my entire house immediately. Please bring back the old scent. This new scent is completely awful.  My husband said his face was burning from the scent as if he used paint thinner and my lips felt tingly after one use. We both have burning eyes. Whatever the scent is must be something completely horrible.   I have been using Dawn for my entire life. I've tried other things from time to time just to see if I'm still using the best and I always immediately go back to Dawn and toss/give away the other brands. Dawn is superior to the rest. This "new clean scent" smell however, will leave me no choice, but to throw it in the trash and find something else. Breaks my heart. My husband opened every door and window and said "get out vile demon" when trying to remove the smell. (Apologies if the photo ends up sideways. I took it upright 3 times, but will not upload correctly.)
    1 guest found this review helpful. Did you?

    NewEW

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    emmmmy - 9 days ago, Verified purchaser
    New scent is not acceptable. Time to move on to something less overwhelming.
    1 reply from Dawn team - 8 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    cleans effectively: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Loyal Dawn Buyers Beware

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jules - 13 days ago, Verified purchaser
    Loyal buyers beware. Dawn has changed their tried and true formula to a “new clean scent” and it is atrocious. The scent is painfully overpowering and headache inducing. Returned the bottle immediately and will be on the lookout for a new dish soap brand. Deeply disappointing.
    1 reply from Dawn team - 12 days ago
    We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. Since safety is our top priority, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into our products. This is the first scent change to our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'd also like to mention that while we updated the fragrance ingredients, the formula itself remains unchanged. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more about your experience and gather some additonal details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Scent has changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    kam - 16 days ago, Verified purchaser
    They changed the scent! It's so strong and overpowering now. Your hands and dishes smell too floral or something. I feel like I can taste it!! Not buying this again and I used to love DAWN. Seems like the company is not switching back to the old scent.
    1 reply from Dawn team - 15 days ago
    We're sorry to hear that you feel this way about the scent. A lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary from person to person. We'll be sure to share your feedback with the rest of our team. We recommend giving our Dawn Free & Clear a try, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. If you'd like any further assistance, please give us a call at (800) 725-3296.
    cleans effectively: 4 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?

    Love Dawn

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Pinkgyal - 16 days ago, Verified purchaser
    It is a good amount for the price I love this brand
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bring back the original scent!

    1 out of 5 stars
    BrittanyArm - 16 days ago
    originally posted on dawn-dish.com
    The new scent is disgusting. Dawn has lost my business for sure.
    1 reply from Customer Care team - 15 days ago
    Your loyalty means a lot to us, Brittany, and we thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    3 guests found this review helpful. Did you?

    Bring back our Original Scent!

    1 out of 5 stars
    Nancy of the North - 17 days ago
    originally posted on dawn-dish.com
    I’m so disappointed that you changed my Dawn! It was wonderful just the way it was and now it stinks. I bought as many bottles of the Original Scent as they had in the store and now I’m using the new scent. Please go back!
    1 reply from Customer Care team - 15 days ago
    Thank you for reaching out about the scent change to our Dawn Ultra Original, Nancy. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    3 guests found this review helpful. Did you?

    New scent is bad, bring back the original

    1 out of 5 stars
    antotom - 17 days ago
    originally posted on dawn-dish.com
    I don't like the new version, the original worked just perfect, please listen to costumers requests and bring back the old formula and scent
    1 reply from Customer Care team - 15 days ago
    We're sorry to hear that you feel this way. A lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary. We'd also like to mention that while the scent has been updated, the formula remains the same. If you'd prefer a different scent, we recommend giving another Dawn version a try. Your comments will be passed along, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
    2 guests found this review helpful. Did you?

    Perfect size

    5 out of 5 stars
    Thumbs up graphic, would recommend
    kathi - 17 days ago, Verified purchaser
    The 7.5 oz size is not stocked by most stores. This is great for me!!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Can't use this anymore, new scent is horrible

    1 out of 5 stars
    paul223 - 18 days ago
    originally posted on dawn-dish.com
    I saw the label on the bottle saying that there was a new scent and I knew it was trouble but I tried it anyway. Totally unusable. The scent is horrible. Been using Dawn for over 20 years but cannot use it anymore unless they being back the original. Please stop listening to these people in the focus groups who are being paid and don't even use the product in a real world environment!
    1 reply from Customer Care team - 15 days ago
    Your long-time loyalty means a lot to us, Paul, and we thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    2 guests found this review helpful. Did you?

    Good

    5 out of 5 stars
    katia1407_3093 - 18 days ago
    originally posted on influenster.com
    I am always use it. It smells so good. I really like the packaging and quality, and the product consumption is very small and it lasts a very long time. And that's all I need.
    Did you find this review helpful?

    Just Why?

    1 out of 5 stars
    Jess O - 18 days ago
    originally posted on dawn-dish.com
    Why mess with a good thing? The new scent is HORRIBLE!!! I bought a bottle to try it out and I hate it. Threw the bottle away. I won't buy it again. Guess I'll have to find a different dish soap.
    1 reply from Customer Care team - 15 days ago
    Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
    2 guests found this review helpful. Did you?

    Terrible scent

    1 out of 5 stars
    k2828 - 18 days ago
    originally posted on dawn-dish.com
    Not a fan of this reformulation. I don't know what the drivers for changing the formula were, but the scent is nearly nauseating. If that were the only problem it would be one thing, but it doesn't clean as well as the previous formulation did. After using Dawn for nearly my entire adult life, I may have to switch to something else.
    1 reply from Customer Care team - 15 days ago
    We're sorry to hear this. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed, and a lot of thought has gone into creating features that we think you'll like. The fragrance change was implemented after receiving positive feedback during extensive testing with consumers. As well, we do have many quality checks in place to ensure that you can enjoy a great clean with Dawn. We'd like to mention that while the scent was updated, the formula remains the same. It may be helpful to know that hard water, which contains a lot of dissolved minerals, is the number one cause of reduced effectiveness. If you live in a hard-water area, you may need to use more dishwashing liquid. Another cause of dishwashing liquid not cleaning effectively is the water temperature being too low. Water should be 105 to 115°F (40.56 to 46.11°C). Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
    2 guests found this review helpful. Did you?

    New scent is awful

    1 out of 5 stars
    Bekah888 - 19 days ago
    originally posted on dawn-dish.com
    The new scent is absolutely terrible. I hope they bring back the original scent.
    1 reply from Customer Care team - 15 days ago
    We're sorry to hear that you feel this way about the scent, and we'll be sure to share your feedback with the rest of our team. We suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
    2 guests found this review helpful. Did you?

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