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Dear Client - by Bonnie Siegler (Paperback)

About this item


Number of Pages: 208

Genre: Business + Money Management

Sub-Genre: Personal Success

Format: Paperback

Publisher: Artisan Publishers

Age Range: Adult

Author: Bonnie Siegler

Language: English

Street Date: February 20, 2018
TCIN: 53149328
UPC: 9781579658335
Item Number (DPCI): 248-55-6883
Origin: Made in the USA or Imported


In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons--"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow, ' Say 'Make It Sunny, '" "Serve Lunch During Lunchtime Meetings"--it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want.

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