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Demand-Side Sales 101 - by Bob Moesta & Greg Engle (Hardcover)

About this item

Specifications

Suggested Age: 22 Years and Up

Number of Pages: 224

Format: Hardcover

Genre: Business + Money Management

Sub-Genre: Sales & Selling

Publisher: Lioncrest Publishing

Book theme: Management

Author: Bob Moesta & Greg Engle

Language: English

Street Date: August 22, 2020
TCIN: 83129922
UPC: 9781544509983
Item Number (DPCI): 247-40-0799
Origin: Made in the USA or Imported

Description



Book Synopsis



For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.


Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.


Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.



Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

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Shipping details

Estimated ship dimensions: 0.63 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.93 pounds
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