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Design-Centered Entrepreneurship (Paperback) (Min Basadur)

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About this item

Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

Drawing on methodologies from the design field, Design-centered Entrepreneurship will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.

Number of Pages: 239
Genre: Business + Money Management, Art
Format: Paperback
Publisher: Taylor & Francis
Author: Min Basadur
Language: English
Street Date: July 7, 2016
TCIN: 51856325
UPC: 9781138920552
Item Number (DPCI): 248-35-6716
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