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Designing for Growth (MP3-CD) (Jeanne Liedtka)

Designing for Growth (MP3-CD) (Jeanne Liedtka) - image 1 of 1

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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Genre: Business + Money Management
Format: Mp3_cd
Publisher: Brilliance Audio
Author: Jeanne Liedtka
Language: English
Street Date: September 20, 2016
TCIN: 51498484
UPC: 9781531888848
Item Number (DPCI): 248-21-8409

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