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Destination Brands : Managing Place Reputation (Revised) (Hardcover) (Nigel Morgan & Annette Pritchard &

Destination Brands : Managing Place Reputation (Revised) (Hardcover) (Nigel Morgan & Annette Pritchard & - image 1 of 1

About this item

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Edition: Revised
Number of Pages: 370
Genre: Business + Money Management
Sub-Genre: Marketing / General, Industries / Hospitality + Travel + Tourism
Format: Hardcover
Publisher: Taylor & Francis
Author: Nigel Morgan & Annette Pritchard & Roger Pride
Language: English
Street Date: October 29, 2015
TCIN: 51213362
UPC: 9781138133655
Item Number (DPCI): 248-17-7508
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