product description page

Developments in Marketing Science (Reprint) (Paperback)

$217.54
MSRPReg: $229.00 Save $11.46 (5% off)
shipping not available
free order pickup not available
not sold at Atlanta Edgewood

about this item

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


more to consider

  • Devouring -  (Billy Boyle World War II Mystery) by James R. Benn (Hardcover)

    $18.32

  • Discovering the Scientist Within : Research Methods in Psychology (Paperback) (Jr. Gary W. Lewandowski &

    $122.15

  • Dictator, the Revolution, the Machine : A Political Account of Joseph Stalin (Paperback) (Tony Mckenna)

    $34.95

  • Deleuze and Buddhism (Hardcover)

    $113.99

  • Curious George's Dream (Paperback) (Margret Rey & H. A. Rey)

    $3.99

recommended

  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

  • Garmin Vivosmart® 3 Fitness Assessment Monitor Small/Medium - Black

    $119.99

  • Women's Pair of Thieves Sport Socks (Jubilee) - Black 6-10

    $5.98

  • Aveeno® Ultra-Calming® Daily Moisturizer For Sensitive Skin With Broad Spectrum SPF 15 - 4 fl oz

    $13.79

  • Vasilus Bonded Leather 29.5" Barstool Set 2ct - Christopher Knight Home

    $269.59 - $336.79


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.