product description page

Developments in Marketing Science (Reprint) (Paperback)

Developments in Marketing Science (Reprint) (Paperback) - image 1 of 1

about this item

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Edition: Reprint
Genre: Business + Money Management
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format: Paperback
Publisher: Springer Verlag
Language: English
Street Date: November 18, 2016
TCIN: 51999736
UPC: 9783319366944
Item Number (DPCI): 248-39-3877

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.