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Different Brains, Different Approaches (Paperback) (Huub Van Osch)

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About this item

This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.

Number of Pages: 192
Genre: Business + Money Management
Format: Paperback
Publisher: Consortium Book Sales & Dist
Author: Huub Van Osch
Language: English
Street Date: February 14, 2017
TCIN: 51646295
UPC: 9789063694357
Item Number (DPCI): 248-27-4538
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