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Digital Advertising : Theory and Research (Hardcover)

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About this item

This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation practices, conflicts, and issues for individuals interested in this area. New to this edition is discussion of big data analysis, privacy and marketing, social media, and gaming. This book will be ideal for graduate and upper-level undergraduate students in marketing and advertising courses, as well as researchers and practitioners.

Number of Pages: 526
Genre: Business + Money Management, Psychology
Series Title: Advances in Consumer Psychology
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: March 15, 2017
TCIN: 52198714
UPC: 9781138654426
Item Number (DPCI): 248-43-2150
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MSRPReg: $160.00 Save $8.00 (5% off)
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