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Digital Transformation Playbook : Rethink Your Business for the Digital Age (Hardcover) (David L.

Digital Transformation Playbook : Rethink Your Business for the Digital Age (Hardcover) (David L. - image 1 of 1

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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules--and provides practical, hands-on tools--that will help businesses of all sizes adapt, innovate, and maximize value creation.

Rogers's rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Number of Pages: 278
Genre: Business + Money Management
Sub-Genre: Management Science, Development / Business Development, New Business Enterprises
Series Title: Columbia Business School Publishing
Format: Hardcover
Publisher: Columbia Univ Pr
Author: David L. Rogers
Language: English
Street Date: April 5, 2016
TCIN: 50779019
UPC: 9780231175449
Item Number (DPCI): 248-10-5673
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