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Dim Sum Strategy - by Peter Wilken (Hardcover)

Dim Sum Strategy - by  Peter Wilken (Hardcover) - image 1 of 1
Dim Sum Strategy - by  Peter Wilken (Hardcover) - image 1 of 1
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About this item


Number of Pages: 238

Genre: Business + Money Management

Format: Hardcover

Publisher: Parafine Press

Book theme: General

Author: Peter Wilken

Language: English

Street Date: September 3, 2019
TCIN: 77712292
UPC: 9781950843022
Item Number (DPCI): 247-59-4277



Introduction: The Brand Centered Management(TM) Model

Own a Territory in the Mind

Branding vs. Brand-Building

The Three Reasons Brands Fail

Putting Your Brand at the Centre of Your Business

The 4 Ds Process

Part 1: Discovery

Johari's Window

Brand Health Check

The Five Stages of Branding

The Diversification Tree

The Law of Entropy

Organisational Lifecycle

Four Corners

Perspective Lenses

Rebel Spaceship

Part 2: Definition

Brand DNA

Brand Blueprints and Brand Books

Make the Right Promise

Brand Driver Matrix

Practical Segmentation

Brand Family Architecture

Defining a New Category

Brand Loyalty Diamond

Part 3: Direction

The Strategic Ladder

The Four-Pillared Parthenon

Impact-Urgency Matrix

Models for Change

Smart BHAGs

Living Your Brand

Part 4: Delivery

The Delivery Doughnut

Do Before Say

Emotional Differentiation


Focus on the Takeout

Generating, Evaluating and Nurturing Ideas

Selling Ideas

The Camel Caravan

Best Case, Worst Case

The Storyteller

The Rule of Three

The Impossible Triangle

The Three Bucket Test

Conclusion: Keeping Your Brand at the Centre

Overcoming Vested Interest in Inertia (VIII)

Opportunity Cost

Building Your Personal Brand

Givers Gain

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