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"This book is full of common sense. The kind of sense that isn't always common."
--Andrew Robertson, President & CEO, BBDO Worldwide, Inc.
"If you've had your fill of long-winded books on branding, then Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us."
--Graham Kelly, Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saatchi, and TBWA
"Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need."
--David Guerrero, Creative Chairman, BBDO Guerrero
"I've read numerous books on brands and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!"
--Dr Wayne Lotherington, Founder & CEO, Allsorts Habit Creation and author of How Creative People Connect