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Dirty Little Secrets of Buzz : How to Attract Massive Attention for Your Business, Your Product, or

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"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

  • Enemies are more important than friends
  • A dog and a blog can increase repeat customers
  • Put MySpace, Facebook, and the social networking revolution to work for you
  • Google juice: hot links from highly rated sites
  • TV doesn't make you - you make you
  • Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.

Number of Pages: 221.0
Genre: Business + Money Management
Format: Paperback
Publisher: Sourcebooks Inc
Author: David Seaman
Language: English
Street Date: October 1, 2008
TCIN: 52682627
UPC: 9781402213373
Item Number (DPCI): 248-46-5360

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