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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated - image 1 of 1

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Number of Pages: 152
Genre: Language + Art + Disciplines, Social Science
Format: Hardcover
Publisher: Springer Verlag
Author: Wei Feng
Language: English
Street Date: June 21, 2017
TCIN: 52817947
UPC: 9789811044687
Item Number (DPCI): 248-48-4954

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