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Doing Business in China (Paperback) (Tim Ambler & Morgen Witzel & Chao XI)

Doing Business in China (Paperback) (Tim Ambler & Morgen Witzel & Chao XI) - image 1 of 1

About this item

Aimed at Western business students and managers this book offers a framework for understanding Chinese business culture and a practical guide to business practices, market conditions, organizations, networks and the business environment in China and the factors that can lead to business success.

The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including:

  • case studies of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing
  • discussion of the issues surrounding products, pricing, distribution and advertising
  • advice on choosing business partners, negotiating and entering markets
  • guides to further resources to help businesses tailor their strategies to local conditions
Number of Pages: 257
Genre: Business + Money Management, Social Science
Format: Paperback
Publisher: Taylor & Francis
Author: Tim Ambler & Morgen Witzel & Chao XI
Language: English
Street Date: January 18, 2017
TCIN: 51771580
UPC: 9781138944831
Item Number (DPCI): 248-34-2096
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