About this item
Aimed at Western business students and managers this book offers a framework for understanding Chinese business culture and a practical guide to business practices, market conditions, organizations, networks and the business environment in China and the factors that can lead to business success.
The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including:
- case studies of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing
- discussion of the issues surrounding products, pricing, distribution and advertising
- advice on choosing business partners, negotiating and entering markets
- guides to further resources to help businesses tailor their strategies to local conditions