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$16.99When purchased online
About this item
At a glance
Clean
Hypoallergenic
Dermatologist Tested
Highlights
- Gentle plant-based formula
- From the #1 pediatrician recommended baby detergent
- Hypoallergenic baby detergent for sensitive skin
- Fragrance free
- 0% added dyes chlorine, phosphates, brighteners
- Product made at zero manufacturing waste to landfill site
- Formula made with renewable electricity
- Works in all washing machines even in cold water
Specifications
Scent: Unscented
Health Facts: Dye-Free, Phosphate-Free, Hypoallergenic, No Fragrance Added, Bleach-Free
Product Warning: Flush immediately if product enters eyes
Features: Dermatologist Tested
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Bio-Based
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 92 fl oz (US)
Number of uses: 64
TCIN: 81306685
UPC: 030772007273
Item Number (DPCI): 003-08-0425
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Dreft Pure is a hypoallergenic liquid laundry detergent from the #1 pediatrician recommended baby detergent. It's gentle, plant-based formula is made from 75% plant-based ingredients so you do not need to compromise when cleaning messes left behind by your little one. Specially formulated to be fragrance free with 0% added dyes chlorine, phosphates, brighteners, it gently cleanses fabrics making it perfect for the very first wash and every wash after that. You will find Dreft Pure handy from the very first days of motherhood through the first giggles, to the first steps and through many more great memories. This liquid laundry detergent for babies works in all washing machines, High Efficiency (HE) and standard (both front- and top-load). For medium loads, fill to bar 1 and for large ones, fill to bar 3 but if you use high efficiency washer, fill up to bar 5.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Hypoallergenic
Designed to minimize the possibility of an allergic response.Dermatologist Tested
Dermatologist tested product.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.1 inches length x 11.2 inches width x 4.2 inches height
Estimated ship weight: 6.658 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hello! Title and text description say that volume is 92 fl oz, while pictures show that it is 100 fl oz. Which is the correct number?
submitted by Julia - 1 year ago
A: We have both a 92 and 100 fl oz. bottle size, so we want to make sure you're receiving the correct information regarding your order, Julia. To best assist you, we'd recommend contacting Target directly by calling them at 1-800-440-0680.
submitted byTheDreftTeam - 1 year agoBrand expert
Q: Does this have the new Dreft scent or the original baby powder scent? New Dreft smells different, wondering if this version smells more similar to the old version. :) Thanks!
submitted by Kelsey - 1 year ago
A: Hi Kelsey, Dreft Pure Gentleness is actually scent-free!
submitted byTheDreftTeam - 1 year agoBrand expert
All Your Laundry Needs Covered
4.6 out of 5 stars with 198 reviews
47% would recommend
17 recommendations
quality: 3.43 out of 5
value: 3.5 out of 5
scent: 3.56 out of 5
cleans effectively: 3.79 out of 5
Not pure or gentle enough for sensitive skin
1 out of 5 stars
Would not recommend
Enfamil - 26 days ago, Verified purchaser
It has Propylene Glycol which is an irritant for sensitive skin - I used this soap for more than 2 years exclusively since my son was born thinking it was a better option. My son has eczema and sensitive skin since birth and I cannot believe it took this long to discover that this detergent was the culprit for the ongoing itchiness and flareups! Immediately after switching detergents his skin started to clear up!
1 reply from TheDreftTeam team - 13 days ago
We're so sorry to hear this. While our products have been proven safe when used as directed, we understand out detergent may not agree with everyone. The health and safety of our Dreft family is so important to us, and we hope your son is feeling better now. Our Safety Team is always here for you and happy to help, so if you'd like to share more with us, please don't hesitate to give us a call at (800) 436-2229.
Smells like paint
1 out of 5 stars
Would not recommend
Reiro - 1 month ago, Verified purchaser
At first I thought I found a great detergent for my baby’s clothes but it hasn’t even been a month since I purchased and it totally isn’t clear anymore and has a bed smell like paint. Wouldn’t recommend
1 reply from TheDreftTeam team - 27 days ago
We're sorry to hear this, Reiro. Our detergent is expected to give your laundry a great baby fresh scent, so this is a surprise to hear. Our products go through an extensive quality testing process, so this definitely isn't up to our standards. Our team would like to help you, and ask that you give us a call via the number below. (800) 436-2229
Not a fan
3 out of 5 stars
Would not recommend
Alli - 2 months ago
I was gifted this for my little one’s laundry. I find that it is too harsh on our clothes- they are pilling and wearing out more than when I just used a regular detergent. Won’t be buying again.
1 reply from TheDreftTeam team - 2 months ago
Alli, we're very sorry to hear about your experience with Dreft Pure Gentleness laundry detergent. Our Dreft products are made to be gentle on baby's skin and clothing. Please know that we have many quality checks to make sure that your product is in the best condition possible. We'd like to learn more about your experience for our Quality Team and to make this right for you. When you get a moment, please give us a call at (800) 436-2229.
Dreft detergent
5 out of 5 stars
Would recommend
C9 - 2 months ago, Verified purchaser
Gentle on my baby’s clothes
Bad quality
1 out of 5 stars
Would not recommend
Kelly - 4 months ago
Strong chemical smell with white chunks (not bubbles- they’re solid) all throughout the detergent.
1 reply from TheDreftTeam team - 4 months ago
We always want Dreft to give you that great baby fresh smell, so we're sad to hear this, Kelly. Our detergent is put through many quality tests before leaving or facilities, so this definitely is a surprise to hear. In some cases when exposed to extreme temperatures in shipping or store the detergent can harden, but is still usable if you still wish to use this. If you'd like some tips on how to do so or have any questions, please give us a call. (800) 436-2229
Perfect for Allergies
5 out of 5 stars
Would recommend
kaka1 - 4 months ago, Verified purchaser
I have been using this for over 30+ years. I'm an adult with sensitive skin and this is the only detergent I can use. Cleans clothes just as good as any scented detergent!!!
Lighter scent
5 out of 5 stars
Would recommend
Abadiano Family - 6 months ago, Verified purchaser
It has a more gentle scent than the original.Perfect for my baby skin and clothes
Chemical smell
1 out of 5 stars
Would not recommend
Lei - 7 months ago, Verified purchaser
It leaves a horrible chemical smell to my baby’s clothes. Would NOT recommend this!
1 reply from TheDreftTeam team - 7 months ago
When it comes to Dreft we expect a baby fresh scent after thorough quality testing, so we're sorry to hear this wasn't your experience, Lei. We'll be sure to share this with our team. If you'd like to share more or have any questions, give us a call at (800) 436-2229.
Dreft
5 out of 5 stars
Would recommend
DPW - 9 months ago, Verified purchaser
Great for my lingerie and baby items. Levels no heavy scents.
Dreft laundry soap
5 out of 5 stars
Jennifer - 11 months ago, Verified purchaser
Nice and gentle for my little one. I wish it was more affordable.
Love it!
5 out of 5 stars
Jesss1021 - 11 months ago, Verified purchaser
Love it! The original had a very strong smell. This one is much better!
I Even Made Sure It Was HE For The Washer And It Makes The Washer Say SUDS and Then I Had To Rewash The Clothes It Keeps On Doing It But Only With This Detergent Other Dreft Products Work In My Washer
2 out of 5 stars
Would not recommend
kitten70300 - 1 year ago
Suds Up Washer Doesnt Work
1 reply from TheDreftTeam team - 1 year ago
We always want our products to leave your laundry smelling nice and baby fresh, so this certainly isn't the quality we'd expect to hear. We want to help with this, and hope you give us a call when you have a minute. 1-800-436-2229
Dreft Is The Only Detergent Diesnt Irritate Fsmilys Sensitive Skin
5 out of 5 stars
Would recommend
Ap - 1 year ago, Verified purchaser
Works Well Sometimes Doesnt Clean Completely On Cold
Gentle on skin
5 out of 5 stars
Would recommend
Sk - 1 year ago, Verified purchaser
This is so gentle on my baby’s skin, she did not develop any allergic reaction or rash. Her clothes feels clean after use.
Awful product
1 out of 5 stars
Would not recommend
Not sensitive product - 1 year ago, Verified purchaser
Do NOT BUY! More chemicals than regular dreft our son got a big rash!
1 reply from TheDreftTeam team - 1 year ago
When it comes to Dreft we want everyone to have an amazing experience to get the baby fresh scent that we all love, so this certainly isn't something we'd expect to hear. All of our products have been tested to be safe when used as directed, and we certainly hope your son is ok. His health and safety is very important to us, and we want help as well as learn more. Please give us a call at 1-800-436-2229 when you have a moment. We hope to hear from you soon.
Awesome
5 out of 5 stars
Rosi - 1 year ago, Verified purchaser
Absolutely loved it and will buy again.
I've used better
3 out of 5 stars
Would not recommend
Paloma - 1 year ago, Verified purchaser
It left my baby’s clothes feeling so rough!
1 reply from TheDreftTeam team - 1 year ago
Hi Paloma, we are sorry to hear that your baby's clothes are feeling rougher than you'd expect! We have strict quality controls in place with our Dreft Pure Gentleness Laundry Detergent and as the #1 pediatrician recommended baby detergent, this isn't something we'd expect to hear. We would love to learn more about your purchase for our Quality Team, so when you get a moment, give us a call! We can be reached at (800) 436-2229.
Weird smell
1 out of 5 stars
Violet - 1 year ago, Verified purchaser
This detergent was suppose to be fragrance free, however there is a weird chemical smell to it. Definitely returning it
1 reply from TheDreftTeam team - 1 year ago
Hi Violet, we're sorry to hear about this scent complaint! We have quality checks in place to be sure that you're getting exactly what you expect when you purchase Dreft, so we'd like to learn more about your purchase. When you get a chance, give us a call at (800) 436-2229.
KP
5 out of 5 stars
Would recommend
KP - 1 year ago, Verified purchaser
Cleans clothes very well. Perfect for my baby’s sensitive skin
Smells awful
1 out of 5 stars
Would not recommend
A1mom - 1 year ago
Will not be using this due to the fact that it smells like alcohol.
1 reply from TheDreftTeam team - 1 year ago
We're sorry to hear this, A1mom! There definitely shouldn't be a smell at all. We work hard to ensure Dreft leaves our manufacturing plant in the highest quality. Please give us a call, so we can learn more about this bottle and refund your purchase: (800) 436-2229.