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Driving Customer Appeal Through the Use of Emotional Branding (Hardcover)

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About this item

"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--
Number of Pages: 366
Genre: Business + Money Management, Art
Series Title: Advances in Marketing, Customer Relationship Management, and E-services
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: September 13, 2017
TCIN: 53236706
UPC: 9781522529217
Item Number (DPCI): 248-57-7893
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