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Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover)

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About this item

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
Number of Pages: 301
Genre: Business + Money Management, Architecture
Series Title: Practice, Progress, and Proficiency in Sustainability
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: November 30, 2017
TCIN: 53252654
UPC: 9781522529125
Item Number (DPCI): 248-58-6520
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