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E-health Two-side Markets : Implementation and Business Models (Paperback) (Vivian Marlund)
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eHealth: Implementation and Business Models in Two-Side Markets presents empiric models and suggestions that focus on how to remove barriers to deliver services online across borders and how actual barriers affect business models in a two-sided market in the area of eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services and a specific approach is necessary.
This book encompasses topics such as how to develop innovative and cost-effective implementation strategies for complex organizations; the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations; which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services; and the ecosystem for implementation of services and innovations in complex organizations and its effects for business models.
This book is a valuable source for researchers in medical informatics as well as stakeholders, consultants, advisors and product designers involved in eHealth services.
- Brings guidelines to be used as examples of pros and cons in two-side markets
- Provides knowledge in order to identify changes to be considered in the budget proposals for eHealth implementation
- Encompasses examples of business models to be applied in two-side markets to diminish external effects and failures that affect the market and the organizations