Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Vegan, Sulfate-Free
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Filling
Net weight: .19 Ounces
Features: Long Lasting
Street Date: April 22, 2016
TCIN: 51131469
UPC: 609332819436
Item Number (DPCI): 052-16-0283
Origin: Imported
Description
2018 Hello Giggles HG Beauty Crush Award Winner!
e.l.f. Lock On Liner glides on smoothly to sculpt, shade, and define brows. Imitating eyebrow hairs. It can also be used as eyeshadow or eyeliner for define, gorgeous, long-lasting color. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Easy to apply,creamy nice color and good pigmentation.
Did you find this review helpful?
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin type:
Combination
Eye color:
Brown
Skin concern:
Sensitivity
Pretty good!
4 out of 5 stars
Would recommend
Courtney - 2 months ago, Verified purchaser
I switched to this from KVD. I got really tired of the KVD one drying out and it’s annoying to fight with. Thought I’d give this a try. For 5$ I think it’s pretty impressive. It definitely can go on dark. I have medium brown hair and it matches my hair perfectly so I’m ok with it. It does stay in place all day. It’s not quite as precise and real looking when applied like KVD is in the bald spot of my eyebrow I have to fill in. But I have full bangs so it’s not a huge issue for me. It’s such a stark difference in price that I’ll continue to buy this product
4.0
easy to apply
out of 5
easy to apply: 4 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
4.0
long lasting
out of 5
long lasting: 4 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Pores,
Sensitivity
Good brow enhancer cream
5 out of 5 stars
Would recommend
C - 4 months ago, Verified purchaser
Stays on till you take it off. It also lasts a long time. Had it almost a year and it is still soft and pliable.
6 guests found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Combination
Hair color:
Brunette
Eye color:
Blue
Please make more shades!
4 out of 5 stars
Would recommend
Jan - 5 months ago, Verified purchaser
Please make lighter shades! I like the product but I usually use eyebrow product in light brown or tawny shades. It's a tad too dark for me.
5 guests found this review helpful. Did you?
Personal info
Hair color:
Brunette
Skin type:
Dry
Eye color:
Brown
Skin tone:
Medium
Review
3 out of 5 stars
Review - 6 months ago, Verified purchaser
I also bought this as a replacement for the eyebrow kit. It is really dark! I have come to put only the tiniest amount on my eyebrow brush. Like barely touching the tip of the brush onto the product and then I blend it out as much as possible. It works this way for me. It will last a super long time.
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
3.0
value
out of 5
value: 3 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
3 guests found this review helpful. Did you?
Personal info
Skin type:
Combination
Skin tone:
Light
Hair color:
Brunette
Eye color:
Hazel
Too dark!
1 out of 5 stars
Would not recommend
Susan - 6 months ago, Verified purchaser
Bought as a replacement for the elf brow kit that’s been discontinued. I chose the same color because I assumed there would be consistency across the brand but this is MUCH darker. I even bought the light brown afterwards and it’s still too dark. I just can’t get a natural looking application out of this product.
1.0
quality
out of 5
quality: 1 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
3.0
easy to remove
out of 5
easy to remove: 3 out of 5
3.0
long lasting
out of 5
long lasting: 3 out of 5
1.0
value
out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
Personal info
Hair color:
Black
Skin tone:
Medium
Eye color:
Brown
Skin type:
Combination
Good drugstore gel liner
4 out of 5 stars
Would recommend
cylee - 6 months ago, Verified purchaser
The liner isn’t too black and is a nice deep brown. It applies nicely with an eyeliner brush and can be easily removed with an oil based remover. The only downsides are that its a little flaky sometimes and does smudge after a few hours.
4.0
easy to remove
out of 5
easy to remove: 4 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
4.0
long lasting
out of 5
long lasting: 4 out of 5
5.0
quality
out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?
lasts all day
5 out of 5 stars
Would recommend
MamaPants - 11 months ago, Verified purchaser
A little goes a long way. I think this will last me over a year! And it seems to stay on well. No smudging if you scratch an eyebrow. It is a steal for the price!
4 guests found this review helpful. Did you?
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin concern:
Dark circles,
Sensitivity,
Puffiness
Skin tone:
Medium
i love it
5 out of 5 stars
Would recommend
S - 1 year ago, Verified purchaser
super pigmented despite the small portion
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
4.0
easy to remove
out of 5
easy to remove: 4 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Dry
not for me
2 out of 5 stars
Would not recommend
Jeff goldblum - 1 year ago, Verified purchaser
I haven't used this for my brows, but in terms of eyeliner it's not for me. I don't like how thick it is and I can never get the right amount.
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Can't Live Without
5 out of 5 stars
Would recommend
None - 1 year ago, Verified purchaser
Great product For The Price
1 guest found this review helpful. Did you?
Personal info
Hair color:
Brunette
Skin type:
Combination
Skin concern:
Acne,
Dark circles,
Pores
Skin tone:
Medium
Eye color:
Brown
Pros and cons
3 out of 5 stars
Would recommend
Anna - 1 year ago, Verified purchaser
Either goes on too strong or too weak, it’s not as smooth as my Rimmel eyebrow duo. But it lasts all day
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
3.0
quality
out of 5
quality: 3 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
3.0
value
out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
Personal info
Eye color:
Brown
Skin tone:
Medium
Skin type:
Normal
Hair color:
Brunette
no true color
1 out of 5 stars
Would not recommend
Brenda - 1 year ago, Verified purchaser
it does it job but I got the brown and looks like black. don't like it. and might not use it after all.
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
2.0
quality
out of 5
quality: 2 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
2.0
easy to remove
out of 5
easy to remove: 2 out of 5
2.0
value
out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?
Personal info
Skin type:
Oily
Eye color:
Blue
Skin tone:
Light
Hair color:
Brunette
Favorite brow product
5 out of 5 stars
Would recommend
Lila - 2 years ago, Verified purchaser
I have been using this product for years now, I love how smooth it goes on and the color matches well with my hair color. I always get compliments on how well my eyebrows look when I use this product
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Combination,
Dry
Skin concern:
Acne,
Blackheads,
Redness,
Dark circles,
Pores,
Sensitivity,
Puffiness
Hair color:
Brunette
Eye color:
Brown
Buy this!!!
5 out of 5 stars
Courtney Blommer - 2 years ago
I’m obsessed with this product. It looks natural as long as you don’t push too hard/ go fast with it. A little goes a long way. Aka less is more. This product lasts you a very long time too. This product is perfect for a no makeup (makeup) look and a glam makeup look. But I recommend using a brow gel afterwards to hold your eyelashes into place. Then your lashes will look gorgeous. I like this product because it’s buildable and it lasts longer then a brow whiz and a brow pencil.
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Personal info
Eye color:
Blue
Skin type:
Combination
Skin concern:
Blackheads
Skin tone:
Light
Hair color:
Blonde
Best Brows
5 out of 5 stars
Would recommend
Victoria M - 2 years ago
Affordable and I always get compliments when I use this! Haven’t used anything else in years
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin concern:
Uneven skin tone,
Dullness
Eye color:
Brown
Skin type:
Normal
Hair color:
Black
Buy
5 out of 5 stars
Would recommend
mily - 2 years ago
Works so smooth and so affordable
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
Did you find this review helpful?
Personal info
Skin tone:
Light
Skin type:
Normal
Long lasting!
5 out of 5 stars
ItsSimplyBelle - 2 years ago, Verified purchaser
I do my brows maybe 3 times a week and this cream has lasted a year and it's on 1/4 left. $4 for something that lasts well over a year is amazing to me. This is a CREAM not a GEL. I have to write this because I saw a review give it a bad rating because it applies like a cream. Well, please read product titles/descriptions before reviewing.
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
Do not buy unless you have very dark features
1 out of 5 stars
Would not recommend
Preschool Mom - 2 years ago, Verified purchaser
I have other Elf products in medium brown but for some reason this one is extremely dark, almost black. Also, it doesn’t spread on like a gel but more of a cream. Not a fan