EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz

e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz - image 1 of 4
e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz - image 2 of 4
e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz - image 3 of 4
e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz - image 4 of 4
e.l.f. Brightening Lavender Face Primer - Small - .47 fl oz - image 1 of 4
$8 when purchased online

About this item

Highlights

  • Creates a smooth base to prep skin for makeup application
  • Infused with lavender to neutralize redness from rosacea, blemishes and dry skin
  • Brightens dull skin tones and corrects yellowness
  • Leaves skin with a natural matte finish
  • 100% Vegan and Cruelty-Free

Description

e.l.f. Cosmetics Brightening Lavender Face Primer is ideal for neutralizing uneven skin tones, and to brighten dull or yellow skin tones. Infused with lavender to help neutralize redness from rosacea, blemishes and dry skin. The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Priming, Smoothing
Recommended Skin Type: Acne-Prone, Oily, Normal, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 14804115
UPC: 609332834033
Item Number (DPCI): 052-16-2327
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, dimethicone crosspolymer, cyclohexasiloxane, dimethicone, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, silica dimethyl silylate, silica may contain: manganese violet (ci 77742), ultramarines (ci 77007), titanium dioxide (ci 77891)

Shipping details

Estimated ship dimensions: 4.69 inches length x 2.77 inches width x 2.76 inches height
Estimated ship weight: 0.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What would be the best primer for dark circles?

submitted by Steph - 4 years ago
  • A: We would suggest our Lavender Face Primer, Poreless Putty Primer, or Sheer Blurring Under Eye Primer.

    submitted byThe Elf Team - 4 years ago
    Brand expert
4.1 out of 5 stars with 2324 reviews
50% would recommend
2 recommendations
value: 3 out of 5
easy to remove: 4.5 out of 5
easy to apply: 4.5 out of 5
long lasting: 4 out of 5
quality: 4 out of 5

barely-there tint

3 out of 5 stars
slowhandgirl02 - 19 days ago
originally posted on elfcosmetics.com
the green pigmentation is just too subtle to noticeably offset redness. without the color correcting factor, it's just another primer. you'd be better off with a more effective primer (elf's power grip is pretty good) combined with a green color corrector
Did you find this review helpful?

Terrible and misleading packaging

1 out of 5 stars
Denvermakeupgirlie - 1 month ago
originally posted on elfcosmetics.com
I do like the product, I will state that first. But the cost compared with how little is actually in the bottle is terrible. When you open the bottle there is a small pot within the much larger container, so it's a TINY amount for the cost. What a complete rip off.
1 guest found this review helpful. Did you?

Smooth finish

5 out of 5 stars
pmhume60 - 2 months ago
originally posted on elfcosmetics.com
I've got this for Christmas. It is the best primer for the price. It fills in pores and fine lines. My makeup glides with ease now. Would recommend this product. I will buy this again when I run out.
2 guests found this review helpful. Did you?

good

4 out of 5 stars
user_12213443 - 2 months ago
originally posted on elfcosmetics.com
I do like this product but I feel as if it’s giving be spots as it’s a new product of mine and since using I’ve had a lot of break outs
1 guest found this review helpful. Did you?

Great for Sensitive Skin

5 out of 5 stars
KittyB - 2 months ago
originally posted on elfcosmetics.com
Full disclosure, this is the first primer I have ever tried. I have chemical sensitivities and my skin is sensitive, so I try to avoid trying new products as much as possible. But, as I've gotten older, my once porcelain skin that could get away with no makeup has gotten redder, and now I need a little color correction. I was hoping that this primer would be enough, but it turns out it's not and I'm going to have to try the Camo Color Corrector next. I'm still a fan of this product though. I looked it up on the Environmental Working Group website's cosmetic database https://www.ewg.org/skindeep/ before purchasing and saw that it was low hazard, which made me willing to try it. I've used it several times now and not had any bad reactions. While it doesn't provide enough correction for my needs, it does provide some and until I get something new it's definitely an improvement over just foundation alone. It feels good on my skin, it's silky smooth, has a matte finish, and makes my face look even and "finished". My husband has even started using it. When he heard that I bought something to help with the redness on my face, he asked if he could try it to see if it would help with the redness he's developed on his nose. For him, it's the perfect amount of correction and he's been wearing it everyday since! I'm imagining that even when I receive the color corrector, I will use this primer to to help even things out all over my face. I'm definitely glad I tried it. P.S. Others have mentioned that the bottle is bigger than the amount of product inside. While this is true, the bottle does have the amount of product in it that it says it does. And, it is intended to be a sample size to test out the product to see if you like it without having to invest in the full size. It does the job, and I don't mind that the bottle is deceptively big. Makes it easier to handle.
2 guests found this review helpful. Did you?

i wear it everyday!

5 out of 5 stars
steph92 - 2 months ago
originally posted on elfcosmetics.com
I honestly never used to wear primer until my friend recommended for me to buy this & im so happy i did! i literally wear it everyday and it makes a huge difference!
1 guest found this review helpful. Did you?

Great product!!

5 out of 5 stars
MomofFKL - 3 months ago
originally posted on elfcosmetics.com
I love this so much! The texture is perfect so smooth!!
Did you find this review helpful?

Elf primers are good

4 out of 5 stars
Stephanielynn11 - 3 months ago
originally posted on elfcosmetics.com
I have tried many of e.l.f.’s primers, but I have not tried the lavender one; however I am seeing a lot of reviews showing people upset about the amount of product in the bottle. The packaging tells you the exact amount of product inside the bottle. E.l.f. Is not falsely advertising that they are selling you a lot of product. Read the bottle. There is a lot of air because it’s a pump. It needs air to function. Also it’s still a good deal for the amount you get, so again, e.l.f. is not misleading you. You are misleading yourself. Read the description and understand what you are buying. I think you’ll find the primers to work well, but not blow you away. They are just fine.
Did you find this review helpful?

Not a fan...

1 out of 5 stars
Miss Vicky - 3 months ago
originally posted on elfcosmetics.com
It's exactly like rubbing highlighter all over your face. This product doesn't sit well on the skin and never sets. It makes me feel wet and sticky and afraid to accidentally touch my face, because if I do, this product will slide all over.
4 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Brandimarieprince - 3 months ago
originally posted on elfcosmetics.com
I have been using this for over a year now. I love the texture
Did you find this review helpful?

Very smooth

4 out of 5 stars
BMP88 - 3 months ago
originally posted on elfcosmetics.com
I went through this fast because I loved it so much! Ordering my second bottle today!
Did you find this review helpful?

Pore refining

5 out of 5 stars
Muly Mictowel - 4 months ago
originally posted on elfcosmetics.com
It feels like spore refining primer and goes on really smooth.
Did you find this review helpful?

Excellent Product

5 out of 5 stars
cali_native - 4 months ago
originally posted on elfcosmetics.com
I have used many primers in my life, and upon recommendation tried this one. Creates a smooth base, keeping my makeup out of my 49 years old lines/wrinkles. Definitely, shaves a few years off my face.
4 guests found this review helpful. Did you?

Smooth but feels oily at times

4 out of 5 stars
EJH0605 - 4 months ago
originally posted on elfcosmetics.com
It is a great primer but every time I put it on it makes my face feel oily. It makes my makeup look smooth and I have also commented on other reviews how I think other products feel oily but that is what I think. It is a great product that I will continue to use.
2 guests found this review helpful. Did you?

Love this primer!!

5 out of 5 stars
LisaLew71 - 4 months ago
originally posted on elfcosmetics.com
I'm 52 and wear make up every day to work. I love your products in general but especially LOVE this primer! It smoothes my skin and gives a slight shimmer to brighten! It also evens skin tone!
3 guests found this review helpful. Did you?

New Must Have

5 out of 5 stars
Niksis - 4 months ago
originally posted on elfcosmetics.com
I absolutely love this primer! I don't even wear foundation anymore. It gives a beautiful glow and it doesn't pill or flake! I will be stocking up on this for sure!
1 guest found this review helpful. Did you?

(no review title)

3 out of 5 stars
Nanabanana1015 - 5 months ago
originally posted on elfcosmetics.com
It is a nice primer but the green color isn't enough to fully color correct redness.
2 guests found this review helpful. Did you?

great for summer

5 out of 5 stars
priano - 5 months ago
originally posted on elfcosmetics.com
it is a great summer time primer. feels super soft and silky and gives a glowy look.
Did you find this review helpful?

so soft

4 out of 5 stars
bittyboo86 - 5 months ago
originally posted on elfcosmetics.com
seriously feels like velvet on my skin...should be made into a body lotion. Also really helped with my red cheeks so all my skin looked the same color for once. Thank you
1 guest found this review helpful. Did you?

love it!

5 out of 5 stars
onyxosbourne - 6 months ago
originally posted on elfcosmetics.com
this primer leaves my skin feeling so so soft yet tacky enough that my makeup lasts super long! it helps me to not have my skin feel dry when having makeup on
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads