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e.l.f. Eye Enhancing Mascara - 0.25 fl oz

About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free

Highlights

  • Light reflecting, shimmer mascara
  • Created to enhance eye color
  • Adds volume without clumps
  • 100% Vegan and Cruelty-Free

Specifications

Suggested Age: 13 Years and Up

Health Facts: Aluminum-free, paraben-free, phthalate-free

Color Family: Black

Color Palette: Dark Tones

Sustainability Claims: Cruelty-free

Beauty Purpose: Lengthening, Thickening

TCIN: 52375268
UPC: 609332814523
Item Number (DPCI): 052-16-0107

Description

You asked, we listened! We improved the formula, and brush head for enhanced performance and application. The light-reflecting, shimmer e.l.f. Eye Enhancing Mascara is designed to enhance and complement the color of your eyes. The swirl applicator grabs lashes to add volume and remove clumps.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Clean
Your clear choice for clean.  Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Cruelty Free
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Guest Ratings & Reviews

3.2 out of 5 stars with 74 reviews

Review images (5)

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I think this is my new favorite mascara.

5 out of 5 stars
sonia123 - 1 month ago
originally posted on elfcosmetics.com
I don't really wear makeup often and if i do i usually just opt for a more natural look. This mascara does that. It lengthens your lashes and volumizes them to an extent but not as much as say, the benefit roller lash. It still is really good though at least for me. Only thing is that it doesn't hold the curl of my lashes which is weird. It also has some glitter which i love!! It's not clumpy AT ALL and is so smooth to put on. Love it!!
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Extreme eye irritability

1 out of 5 stars
Cj098 - 1 month ago
originally posted on elfcosmetics.com
I never really write reviews, but I've never had an experience with a product as horrifying as this!! I bought this last month to try out, since it was great value, but never bothered to try it. I decided to test it last night and it was an awful experience! I had to apply so many layers before it even began to look like I was wearing any mascara, but even then it was really clumpy and wouldn't dry. I left it for around an hour but it was still super sticky and made my bottom eyelashes stick to my top ones so at this point the mascara was leaving black marks underneath my eyes and on my eyelids too. When I cleaned it all up a bit and went out, my eyes had started burning really badly, and my right eye was in too much pain to open, so I came home early to sort it out. All my eyelashes were completely clumped together, and my eye has still remained bloodshot. I left the left eye for a bit longer with the mascara, just to see whether it could have been anything else that could have irritated my eyes, but removed it when it began having the same result as the right eye. May I add how difficult the mascara is to remove? Even when wet, the mascara grips your eyelashes and makes it practically impossible to remove. Never again!
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LOVE IT!

5 out of 5 stars
VividVixen2018 - 1 month ago
originally posted on elfcosmetics.com
I picked this up 3 days ago and as soon as I tried it, I was hooked! No clumping, smearing, or flaking! AND it has "sparkling effects" which is amazeballs!
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Insane length!

4 out of 5 stars
Ingri - 2 months ago
originally posted on elfcosmetics.com
This was actually one of my free gifts with a purchase. I was very surprised to see how much I liked it, considering I don't generally wear a lot of make up, and mascara isn't something I use due to my already long lashes (which already press against my glasses), but I decided to try it out. Wowza. My lashes became so long that they PUSHED my glasses down my nose. PUSHED. It wasn't so much a volume enhancing mascara, and it wasn't a great thing to wear with my glasses, but on contact days or days I have work, I'm definitely planning on using it again.
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Yikes..

1 out of 5 stars
M A K - 4 months ago
originally posted on elfcosmetics.com
I really wanted this to be awesome.. but it does nothing for my lashes other than make them SO STICKY.. literally every time I blink some of the bottom lashes attach themselves to the top lashes and get pulled up.. I had to wash my face after just 5 minutes..
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Affordable and good.

3 out of 5 stars
Dd - 5 months ago, Verified purchaser
This Mascara has glitter in it. I guess its for the enhancing effect. I can do without it because it gets glitter all over my eyes. Other than the the Mascara is good.
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terrible mascara

2 out of 5 stars
dxo23 - 5 months ago
originally posted on elfcosmetics.com
this is honestly one of the worst mascara's I have ever used. The formula is thin and awful and you need to wait for tons of layers to dry and then put more mascara on top to actually see a difference. The brush always puts mascara onto your eyelids and you have to wait for literally 15 minutes before it fully dries because if you blink too hard, your mascara will rub all over your face and ruin. Literally 6 hours after I applied the mascara, I was taking my contacts out and lightly touched my eyelashes and my eyelashes literally fused together from how tacky the mascara still was. No volume and supbar length. biggest waste of money ever.
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2 out of 5 stars
Mabes - 7 months ago
originally posted on elfcosmetics.com
I've been using this for a long time now, and I really don't like it. It makes my eyelashes all clump together into spikes that can't be separated. And every time I blink, I can feel my top and bottom lashes sticking. The wand is very difficult to use too.
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