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e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz

e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz - image 1 of 4
e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz - image 2 of 4
e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz - image 3 of 4
e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz - image 4 of 4
e.l.f. Illuminating Face Primer - Light Gold - 0.47 fl oz - image 1 of 4
$8.00 when purchased online

About this item

Highlights

  • Creates a smooth base to prep skin for makeup application
  • Fills in fine lines and refines skin complexion
  • Leaves skin with a radiant glow and subtle shimmer
  • 100% Vegan and Cruelty-Free

Description

The e.l.f. Illuminating Face Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day!

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming, Smoothing
Recommended Skin Type: Acne-Prone, Normal, Oily, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 14804099
UPC: 609332834040
Item Number (DPCI): 052-16-2258
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, cyclohexasiloxane, dimethicone crosspolymer, dimethicone, dimethicone/vinyl dimethicone crosspolymer, silica, silica dimethyl silylate, phenoxyethanol, may contain: mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), manganese violet (ci 77742), red 40 lake (ci 16035), blue 1 lake (ci 42090), ultramarines (ci 77007), chromium oxide greens (ci 77288)

Allergens & Warnings:

FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 1.34 inches length x 1.34 inches width x 5.07 inches height
Estimated ship weight: 0.148 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 2339 reviews
50% would recommend
12 recommendations
quality: 2.67 out of 5
long lasting: 3 out of 5
easy to remove: 4 out of 5
value: 2.57 out of 5
easy to apply: 3.71 out of 5

Great primer

5 out of 5 stars
Sol01 - 24 days ago
originally posted on elfcosmetics.com
I'm impressed with the quality of this primer, it feels so smooth on my skin. It is one of my favorites. I'll definitely buy it again.
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barely-there tint

3 out of 5 stars
slowhandgirl02 - 2 months ago
originally posted on elfcosmetics.com
the green pigmentation is just too subtle to noticeably offset redness. without the color correcting factor, it's just another primer. you'd be better off with a more effective primer (elf's power grip is pretty good) combined with a green color corrector
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Terrible and misleading packaging

1 out of 5 stars
Denvermakeupgirlie - 3 months ago
originally posted on elfcosmetics.com
I do like the product, I will state that first. But the cost compared with how little is actually in the bottle is terrible. When you open the bottle there is a small pot within the much larger container, so it's a TINY amount for the cost. What a complete rip off.
1 guest found this review helpful. Did you?

Smooth finish

5 out of 5 stars
pmhume60 - 3 months ago
originally posted on elfcosmetics.com
I've got this for Christmas. It is the best primer for the price. It fills in pores and fine lines. My makeup glides with ease now. Would recommend this product. I will buy this again when I run out.
2 guests found this review helpful. Did you?

good

4 out of 5 stars
user_12213443 - 4 months ago
originally posted on elfcosmetics.com
I do like this product but I feel as if it’s giving be spots as it’s a new product of mine and since using I’ve had a lot of break outs
1 guest found this review helpful. Did you?

Great for Sensitive Skin

5 out of 5 stars
KittyB - 4 months ago
originally posted on elfcosmetics.com
Full disclosure, this is the first primer I have ever tried. I have chemical sensitivities and my skin is sensitive, so I try to avoid trying new products as much as possible. But, as I've gotten older, my once porcelain skin that could get away with no makeup has gotten redder, and now I need a little color correction. I was hoping that this primer would be enough, but it turns out it's not and I'm going to have to try the Camo Color Corrector next. I'm still a fan of this product though. I looked it up on the Environmental Working Group website's cosmetic database https://www.ewg.org/skindeep/ before purchasing and saw that it was low hazard, which made me willing to try it. I've used it several times now and not had any bad reactions. While it doesn't provide enough correction for my needs, it does provide some and until I get something new it's definitely an improvement over just foundation alone. It feels good on my skin, it's silky smooth, has a matte finish, and makes my face look even and "finished". My husband has even started using it. When he heard that I bought something to help with the redness on my face, he asked if he could try it to see if it would help with the redness he's developed on his nose. For him, it's the perfect amount of correction and he's been wearing it everyday since! I'm imagining that even when I receive the color corrector, I will use this primer to to help even things out all over my face. I'm definitely glad I tried it. P.S. Others have mentioned that the bottle is bigger than the amount of product inside. While this is true, the bottle does have the amount of product in it that it says it does. And, it is intended to be a sample size to test out the product to see if you like it without having to invest in the full size. It does the job, and I don't mind that the bottle is deceptively big. Makes it easier to handle.
2 guests found this review helpful. Did you?

i wear it everyday!

5 out of 5 stars
steph92 - 4 months ago
originally posted on elfcosmetics.com
I honestly never used to wear primer until my friend recommended for me to buy this & im so happy i did! i literally wear it everyday and it makes a huge difference!
1 guest found this review helpful. Did you?

Great product!!

5 out of 5 stars
MomofFKL - 5 months ago
originally posted on elfcosmetics.com
I love this so much! The texture is perfect so smooth!!
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Not a fan...

1 out of 5 stars
Miss Vicky - 5 months ago
originally posted on elfcosmetics.com
It's exactly like rubbing highlighter all over your face. This product doesn't sit well on the skin and never sets. It makes me feel wet and sticky and afraid to accidentally touch my face, because if I do, this product will slide all over.
4 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Brandimarieprince - 5 months ago
originally posted on elfcosmetics.com
I have been using this for over a year now. I love the texture
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Very smooth

4 out of 5 stars
BMP88 - 5 months ago
originally posted on elfcosmetics.com
I went through this fast because I loved it so much! Ordering my second bottle today!
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Pore refining

5 out of 5 stars
Muly Mictowel - 6 months ago
originally posted on elfcosmetics.com
It feels like spore refining primer and goes on really smooth.
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Excellent Product

5 out of 5 stars
cali_native - 6 months ago
originally posted on elfcosmetics.com
I have used many primers in my life, and upon recommendation tried this one. Creates a smooth base, keeping my makeup out of my 49 years old lines/wrinkles. Definitely, shaves a few years off my face.
4 guests found this review helpful. Did you?

Smooth but feels oily at times

4 out of 5 stars
EJH0605 - 6 months ago
originally posted on elfcosmetics.com
It is a great primer but every time I put it on it makes my face feel oily. It makes my makeup look smooth and I have also commented on other reviews how I think other products feel oily but that is what I think. It is a great product that I will continue to use.
2 guests found this review helpful. Did you?

Love this primer!!

5 out of 5 stars
LisaLew71 - 6 months ago
originally posted on elfcosmetics.com
I'm 52 and wear make up every day to work. I love your products in general but especially LOVE this primer! It smoothes my skin and gives a slight shimmer to brighten! It also evens skin tone!
3 guests found this review helpful. Did you?

New Must Have

5 out of 5 stars
Niksis - 6 months ago
originally posted on elfcosmetics.com
I absolutely love this primer! I don't even wear foundation anymore. It gives a beautiful glow and it doesn't pill or flake! I will be stocking up on this for sure!
1 guest found this review helpful. Did you?

(no review title)

3 out of 5 stars
Nanabanana1015 - 7 months ago
originally posted on elfcosmetics.com
It is a nice primer but the green color isn't enough to fully color correct redness.
2 guests found this review helpful. Did you?

great for summer

5 out of 5 stars
priano - 7 months ago
originally posted on elfcosmetics.com
it is a great summer time primer. feels super soft and silky and gives a glowy look.
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Personal info

  • Skin tone:
    Light
  • Skin concern:
    Blackheads
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Mediocre

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nas - 7 months ago, Verified purchaser
    Good for a summer glow but outside of that, very orangey. Will only look good if you are tanned.
    value: 1 out of 5
    easy to remove: 4 out of 5
    quality: 3 out of 5
    long lasting: 3 out of 5
    easy to apply: 4 out of 5
    Did you find this review helpful?

    so soft

    4 out of 5 stars
    bittyboo86 - 7 months ago
    originally posted on elfcosmetics.com
    seriously feels like velvet on my skin...should be made into a body lotion. Also really helped with my red cheeks so all my skin looked the same color for once. Thank you
    1 guest found this review helpful. Did you?

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