Buildable formula contains fibers to help lashes look longer
Narrow, flexible brush has tight bristles that define and separate each lash
Target exclusive
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.
Specifications
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 83714983
UPC: 609332815841
Item Number (DPCI): 052-16-8059
Origin: Imported
Description
Stand out without going all out. e.l.f. Cosmetics Lash Beats Defining & Lengthening Mascara is formulated with fibers to give your lashes limitless length and definition for a naturally enhanced look. This defining and lengthening mascara features a wand with a narrow, flexible brush to create effortless separation and longer looking lashes without any unwanted lumps and clumps. On the days you’re in the mood to go bold, apply additional coats to build your desired effect. Only at Target!
Why e.l.f. loves: • Enhances natural lashes the perfect amount • Buildable formula contains fibers to help lashes look longer • Narrow, flexible brush helps define and separate each lash • Available in Black and Pitch Black (a deeper, more pigmented black shade) • Target exclusive
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
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takes a lot of layers to look like you’re wearing any mascara at all. doesn’t separate lashes or add much length and is super messy to get off.
1.0
easy to remove
out of 5
easy to remove: 1 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
1.0
quality
out of 5
quality: 1 out of 5
2.0
long lasting
out of 5
long lasting: 2 out of 5
1.0
value
out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
Smudges!!
2 out of 5 stars
Would not recommend
Katie - 27 days ago, Verified purchaser
I liked how this mascara looked when it was actually on my eyelashes, but it doesn't stay there for long. It starts smudging and flaking horribly very soon after application. I've been left with smoky, smudgy, black shadows and even visible flakes of mascara under my eyes each time I've tried wearing this one.
2.0
quality
out of 5
quality: 2 out of 5
2.0
value
out of 5
value: 2 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
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Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Redness,
Pores
Hair color:
Black
Eye color:
Brown
Elf Mascara Review
2 out of 5 stars
Would not recommend
MexicanBeauty34 - 1 month ago, Verified purchaser
It's not waterproof, and it is quick to smudge with any type of contact with water.The lengthening is good,it does make your eyelashes longer.
Did you find this review helpful?
Trash! Do not waste your money.
1 out of 5 stars
Would not recommend
Ashleys - 2 months ago
Trash!!! It just leaves black under your eyes with each blink.
1.0
easy to remove
out of 5
easy to remove: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Medium
Skin type:
Oily
Hair color:
Brunette
Skin concern:
Sensitivity
Eye color:
Brown
Not the best
3 out of 5 stars
Would not recommend
K - 2 months ago, Verified purchaser
I disliked that you had to continuously apply the mascara to get some application on your lashes. Wasn’t as noticeable. Wanted to try a new mascara but this one I wouldn’t purchase again.
1.0
quality
out of 5
quality: 1 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
2.0
long lasting
out of 5
long lasting: 2 out of 5
4.0
value
out of 5
value: 4 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
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Smudges really bad?
1 out of 5 stars
Would not recommend
Shai - 3 months ago
Everything about it seems okay except it smudges very badly and just doesn't work very well.
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
1.0
easy to remove
out of 5
easy to remove: 1 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
Did you find this review helpful?
Personal info
Eye color:
Brown
Skin type:
Combination
Skin concern:
Uneven skin tone,
Dullness,
Dark circles,
Aging
Hair color:
Brunette
Skin tone:
Medium
Great mascara!
5 out of 5 stars
Would recommend
B - 4 months ago, Verified purchaser
Love this!!!! Great product for a great price. It does lengthen the lashes! It doesn’t feel heavy on the lashes!
5.0
value
out of 5
value: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
Did you find this review helpful?
Personal info
Skin type:
Combination
Skin concern:
Blackheads,
Dark circles,
Acne
Skin tone:
Light
Eye color:
Blue
Hair color:
Blonde
Fair for the price
3 out of 5 stars
Lingle13 - 4 months ago, Verified purchaser
It’s really a get what you pay for does the job but can be clumpy
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
2.0
easy to remove
out of 5
easy to remove: 2 out of 5
3.0
value
out of 5
value: 3 out of 5
4.0
quality
out of 5
quality: 4 out of 5
3.0
long lasting
out of 5
long lasting: 3 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Medium
Skin concern:
Uneven skin tone,
Redness,
Acne,
Dark circles,
Puffiness,
Sun damage,
Dullness
Skin type:
Combination
Eye color:
Brown
Hair color:
Black
You get what you pay for!
4 out of 5 stars
Would recommend
Jules - 6 months ago
Honestly… it’s good if you have long lashes not very lengthening but still a good mascara for the price
4.0
easy to apply
out of 5
easy to apply: 4 out of 5
4.0
easy to remove
out of 5
easy to remove: 4 out of 5
3.0
long lasting
out of 5
long lasting: 3 out of 5
4.0
quality
out of 5
quality: 4 out of 5
5.0
value
out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Personal info
Hair color:
Blonde
Eye color:
Grey
Skin tone:
Light
Skin concern:
Acne,
Redness,
Sensitivity,
Pores
Skin type:
Combination
Horrible
1 out of 5 stars
Would not recommend
Madi - 6 months ago
Absolutely horrible. After I curled my lashes I went in with the mascara. They fell immediately. Didn’t hold at all and zero volume. Unless you have extremely short and thin lashes then I could see it working. Other than that I do not recommend.
1.0
quality
out of 5
quality: 1 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
3.0
easy to remove
out of 5
easy to remove: 3 out of 5
3.0
value
out of 5
value: 3 out of 5
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
2 guests found this review helpful. Did you?
Personal info
Skin type:
Combination
Eye color:
Brown
Skin tone:
Medium
Elf...
3 out of 5 stars
Would not recommend
Carol - 6 months ago, Verified purchaser
Personally, i like when my lashes look dark and voluminous. With this product if you want that “dark” look you have to apply several coats. Wouldn’t repurchase only because it’s not the look im going for.
3.0
quality
out of 5
quality: 3 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
4.0
long lasting
out of 5
long lasting: 4 out of 5
4.0
value
out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
great value!
5 out of 5 stars
Would recommend
e - 7 months ago
I bought this looking for a dupe for a much more expensive mascara that I could only purchase online. I wanted something good for everyday wear, nothing super volumizing or dramatic. It's defining and lengthening exactly as promised, and doesn't clump. It wears well, it doesn't feel heavy or stiff, and it doesn't smudge at all, even through workouts. The applicator is great too.
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Pores,
Sensitivity
Hair color:
Brunette
Eye color:
Grey
Smudges
1 out of 5 stars
Would not recommend
Anna - 8 months ago, Verified purchaser
Smudges like crazy, it literally goes everywhere
3 guests found this review helpful. Did you?
Personal info
Hair color:
Brunette
Eye color:
Brown
Skin tone:
Light
Skin concern:
Redness,
Sensitivity
Skin type:
Normal
Messy application
2 out of 5 stars
Would not recommend
Michelle - 8 months ago, Verified purchaser
This mascara gets all over my eyelid and the skin under my eye. I’ve never had a mascara apply this way..I like the mascara otherwise.
2.0
easy to remove
out of 5
easy to remove: 2 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
2.0
long lasting
out of 5
long lasting: 2 out of 5
2.0
value
out of 5
value: 2 out of 5
2.0
quality
out of 5
quality: 2 out of 5
Did you find this review helpful?
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Aging,
Redness,
Dark circles,
Sensitivity
Hair color:
Auburn
Eye color:
Brown
Good Mascara! Love!!
5 out of 5 stars
Would recommend
NLB - 9 months ago, Verified purchaser
I Really Liked The Formula! Inexpensive And Well Worth The Money! Muy Buy For Everyday Wear
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Pick a different ELF mascara
1 out of 5 stars
Would not recommend
Lily H - 9 months ago
Don't get me wrong, I love elf products and shop them almost exclusively when buying makeup... but this isn't it. I was super tired while I was out today so when I yawned my eyes watered and I went to rub them. After two seconds I realized my mistake and wound up looking like I smeared grease all over my eyes. Most of ELF's other mascaras clump a little when rubbed but this one just smeared everywhere. No diss on ELF, just grab one of their other mascaras.
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
Giving some Tammy Fae Baker realness with this one
2 out of 5 stars
Would not recommend
hb - 9 months ago, Verified purchaser
I have never had a problem with mascara running, but wow, I was giving straight up Tammy Fae Baker vibes with this. Only reason for two stars is because I like the wand. Disappointing since I typically like elf products.
3.0
easy to remove
out of 5
easy to remove: 3 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
1.0
quality
out of 5
quality: 1 out of 5
Did you find this review helpful?
Personal info
Skin type:
Oily
Skin concern:
Sensitivity,
Pores,
Acne,
Uneven skin tone
Skin tone:
Dark
Hair color:
Black
Eye color:
Brown
best mascara ever
5 out of 5 stars
Would recommend
Lauren - 11 months ago
honestly one of the BEST mascara’s i’ve ever had and i’ve tried countless. great length and definition and doesn’t smudge! most of the reviews i see says it does smear but i used a lash primer before applying so maybe that helped. Anyways great buy, will be my go to mascara!
5.0
value
out of 5
value: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
Did you find this review helpful?
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Medium
Skin concern:
Redness,
Uneven skin tone,
Dark circles,
Pores
Skin type:
Combination
Messy
1 out of 5 stars
Would not recommend
Lollol123 - 11 months ago
I wanted to love it but it transfers easily! Within the hour I already have raccoon eyes. Plus it makes my eyes itchy! I love every elf product but I’ll have to pass on this one!